As a Performance Marketing Manager for our e-commerce division , you will be responsible for planning, executing, and optimizing Google Ads campaigns- Meta Ads Campaign to maximize online visibility, drive qualified traffic, and increase sales. You will work closely with the marketing team to develop and implement effective advertising strategies that align with our business goals and budget.

Key Responsibilities:

Campaign Strategy and Planning:

Develop and execute Google Ads campaign strategies that align with the brand's objectives.

Conduct keyword research to identify relevant search terms and trends.

Set campaign budgets, bidding strategies, and targeting options for various products and services.

Campaign Setup and Optimization:

Create and set up Google Ads campaigns, ad groups, and ads.

Monitor campaign performance regularly and make data-driven optimizations.

Conduct A/B testing of ad creatives, landing pages, and targeting options.

Adjust bidding strategies to maximize ROI and maintain a profitable cost-per-acquisition (CPA).

Keyword Management:

Manage and expand the list of targeted keywords and negative keywords.

Ensure the alignment of keywords with relevant ad groups and landing pages.

Ad Creatives and Extensions:

Develop compelling ad copy and creative assets that resonate with the target audience.

Utilize ad extensions to enhance ad visibility and engagement.

Quality Score Improvement:

Work on improving the Quality Score of keywords by optimizing landing pages, ad relevance, and click-through rates (CTR).

Conversion Tracking and Reporting:

Implement conversion tracking to measure campaign success and ROI.

Create regular reports on campaign performance, highlighting key metrics and insights.

Provide recommendations for continuous improvement based on data analysis.

Competitor Analysis:

Stay updated on industry trends and competitors' advertising strategies.

Identify opportunities to gain a competitive advantage.

Budget Management:

Manage the budget allocation for Google Ads campaigns effectively.

Monitor spending and ensure campaigns stay within budget constraints.

Qualifications:

Bachelor's degree in marketing, advertising, business, or a related field.

Proven experience in managing Google Ads campaigns, FaceBook Ads preferably in an e-commerce setting.

Google Ads certification is a plus.

Strong analytical skills and proficiency in data analysis tools.

Excellent communication and collaboration skills.

A passion for staying updated with digital marketing trends and best practices.

AHMEDABAD
• FULL TIME 6 Days Work from Office