Digital Marketing Specialist

Responsibilities

As a key member of our cross-functional team, you will be responsible for creating marketing strategies to drive retention for the MyFreeStyle customer education and support program

You will work closely with creative agencies to define audience segments, determine email cadences, and establish KPIs for each campaign

Your expertise will help us improve customer engagement and drive new FreeStyle Libre prescriptions

Job description

About This Role

We are seeking a seasoned marketing professional to join our Diabetes Care team as a Senior Brand Marketing Lead. As a key member of our cross-functional team, you will be responsible for creating marketing strategies to drive retention for the MyFreeStyle customer education and support program.

You will work closely with creative agencies to define audience segments, determine email cadences, and establish KPIs for each campaign. Your expertise will help us improve customer engagement and drive new FreeStyle Libre prescriptions.