Job Description
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
About the Role
We’re on the hunt for an ambitious, data-driven Digital Marketing Specialist (ANZ) to help take ShopBack through its next phase of growth. Based out of our Sydney office, you’ll be instrumental in scaling customer acquisition for one of ShopBack’s biggest and fastest-growing markets, combining analytical rigour with creative flair. This is a unique opportunity to drive customer acquisition and strategic growth as we work towards becoming a household name across Australia and New Zealand.
Your Adventure Ahead
Performance Marketing (Paid Social & Content)
Contribute to driving performance and scaling acquisition across channels, supported by a manager and in-house performance teams
Lead + execute paid social content strategy: Generate and test ideas, brief graphic designers & content creators, and optimise to maximise efficiency and conversion
Run a continuous test-measure-learn process across creatives, targeting, and landing experiences
Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries
Local Growth Levers
Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team
Build and manage select influencer partnerships that amplify our paid efforts
Explore and activate other partnership opportunities to support acquisition at efficient unit economics
Budget & Analytics
Take ownership of allocated marketing budgets, ensuring resources are allocated efficiently for maximum impact
Monitor performance in detail and translate insights into better strategies
Essentials to Succeed
Experience & Skills
3-5 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments
Experience scaling paid social campaigns (Meta, Google, TikTok, YouTube)
Data literate, able to use insights to drive optimisations and inform decisions
Solid experience with budget management and Excel/Sheets
A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
Track record of collaborating cross-functionally across creative, CRM, and business teams
Winning Traits
High ownership - you run with projects and don’t wait to be told what to do
Thrive in fast-paced environments with a solutions-first attitude
A natural communicator who can influence and collaborate with ease
Growth mindset: You’re not afraid to test, fail fast, and scale what works
AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, ****** orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
About the Role
We’re on the hunt for an ambitious, data-driven Digital Marketing Specialist (ANZ) to help take ShopBack through its next phase of growth. Based out of our Sydney office, you’ll be instrumental in scaling customer acquisition for one of ShopBack’s biggest and fastest-growing markets, combining analytical rigour with creative flair. This is a unique opportunity to drive customer acquisition and strategic growth as we work towards becoming a household name across Australia and New Zealand.
Your Adventure Ahead
Performance Marketing (Paid Social & Content)
Contribute to driving performance and scaling acquisition across channels, supported by a manager and in-house performance teams
Lead + execute paid social content strategy: Generate and test ideas, brief graphic designers & content creators, and optimise to maximise efficiency and conversion
Run a continuous test-measure-learn process across creatives, targeting, and landing experiences
Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries
Local Growth Levers
Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team
Build and manage select influencer partnerships that amplify our paid efforts
Explore and activate other partnership opportunities to support acquisition at efficient unit economics
Budget & Analytics
Take ownership of allocated marketing budgets, ensuring resources are allocated efficiently for maximum impact
Monitor performance in detail and translate insights into better strategies
Essentials to Succeed
Experience & Skills
3-5 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments
Experience scaling paid social campaigns (Meta, Google, TikTok, YouTube)
Data literate, able to use insights to drive optimisations and inform decisions
Solid experience with budget management and Excel/Sheets
A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
Track record of collaborating cross-functionally across creative, CRM, and business teams
Winning Traits
High ownership - you run with projects and don’t wait to be told what to do
Thrive in fast-paced environments with a solutions-first attitude
A natural communicator who can influence and collaborate with ease
Growth mindset: You’re not afraid to test, fail fast, and scale what works
AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, ****** orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist (ANZ) position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
