Digital Marketing Specialist

About Cult -

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Location: Bengaluru cult H

QExperience: 2–4 year

sFunction: Performance Marketing / Growth Reporting To: Category Hea

d

Job Summar

y:We are looking for a highly analytical, creative, and experienced Digital Marketing Specialist to lead performance marketing efforts across key marketplaces such as Amazon and Flipkar

t.The ideal candidate should have hands-on experience with PLA (Product Listing Ads) and PCA (Product Campaign Ads), and be skilled at optimizing for ROAS and TACOS while scaling efficientl

y.

Key Responsibiliti

es:● End-to-end management of PLA & PCA campaigns across Amazon, Flipkart, and other relevant marketplac

es.● Plan, execute, and continuously optimize campaigns to meet performance goals such as ROAS (Return on Ad Spend), TACOS (Total Advertising Cost of Sale), and C

PA.● Deep dive into data and campaign metrics to identify growth opportunities and inefficienci

es.● Coordinate with category and creative teams to ensure the right messaging, ASIN targeting, and seasonal promotion alignme

nt.● Work directly with Amazon & Flipkart account managers to stay updated on platform algorithm changes, new ad formats, and beta opportuniti

es.● Own and manage budgets across different product categories, balancing performance and efficien

cy.● Develop insights and reporting dashboards using marketplace tools and internal analytics syste

ms.● Continuously A/B test ad creatives, titles, and keywords for performance improveme

nt.Key Requiremen

ts:● 2–5 years of experience specifically managing paid ads on Amazon (Sponsored Ads, DSP) and Flipka

rt.● Strong command over key metrics: ROAS, TACOS, ACOS, CTR, CPC, CPA, e

tc.● Deep understanding of marketplace advertising algorithms, bidding strategies, and audience targeti

ng.● Highly logical and data-driven, with strong Excel or Google Sheets skills; comfort with data visualization tools is a pl

us.● Creative thinker with a good eye for ad copy and product presentati

on.● Experience with tools such as Amazon Advertising Console, Flipkart Ads Manager, Helium10, or DataHawk is preferr

ed.● Excellent communication and project management skil

ls.Preferred Qualificatio

ns:● Bachelor’s degree in Marketing, Business, Engineering, or a related fie

ld.● Marketplace experience in electronics, personal care, or consumer goods is a pl

us.● Prior experience scaling ad budgets while improving TACOS/ROAS sustaina

bly