The role holder is responsible to design, develop, implement and maintain digital marketing strategies. This will include coordination, conceptualization and implementation of design for all digital solutions from concept to completion. Focus will be to build, maintain, and improve all digital marketing activities, identifying trends/insights implementing new and creative growth strategies, assisting with the right content for a variety of digital platforms, including social media, digital advertising, email campaigns and all other as required.

Main Responsibilities
• Review, update, and maintain company social media pages and profiles
• Prepare content, hands-on creation, design, monitoring and distribution of online content across all digital platforms, social media, forums, and websites
• Coordinate digital campaign delivery, start to end
• Monitor campaigns in terms of open rate, click rate, take up rate and ROI
• Database management and grow database
• Design, test and send digital newsletters, mass mailings and push notifications
• Hands-on creation of visual content, ensuring strong brand awareness, including video editing
• Conduct competitive analysis studies on client competitors, including digital footprint analysis
• Deliver creative solutions to optimize content on all mediums (SEO/SEM)
• Prepare and oversee a social media marketing plan and an editorial calendar
• Engage with target audiences by posting and sharing industry related content on companies' social media channels

Qualifications, skills, and experience
• BA/BS degree in marketing, communication, related field
• 3-5 years' experience in digital marketing, and social media, preferably in a corporate setting
• Advanced abilities working with Adobe products and all Microsoft programs
• Experience with digital marketing tools including PPC campaigns and advertisement using Google AdWords (or DoubleClick), Facebook, Instagram, YouTube, and other
• Ability to interpret campaign performance through Google analytics or other
• Experience with SEO/VSEO, and SEM
• Strong working knowledge and understanding using all major social media platforms (Facebook, Instagram, YouTube, LinkedIn, Tik-Tok and other)
• Experience with photography and video (pre- and post-production)
• Strong design capabilities related to all of the above
• Understanding of HTML and CSS for responsive email design
• Knowledge of email marketing how to optimize email campaigns
• Hands-on with high level of personal accountability for delivering quality and timely work
• Exhibits strong leadership, social & interpersonal skills; a positive can-do attitude and creativity
• Excellent spoken and written communication
• High level of fluency in English a must; additional international languages a plus
• Solution driven, highly organized and detail-orientated with good decision making and time management skills
• Independent, hands-on and takes accountability to deliver solutions and results
• Anticipates and adapts quickly to changing organizational and business needs
• Ability to adapt and work under pressure in a smaller, dynamic, flexible team environment; along with being part of a bigger matrix organization