Job Description
Position Overview:
At Lithium Urban, we are seeking a skilled and versatile Digital Marketing Specialist to join our team and contribute to achieving our marketing goals. The ideal candidate will have a solid understanding of various marketing channels, including digital, social media, email, and print. They should be a strategic thinker capable of developing and executing effective marketing plans to support our business objectives.
Strong project management skills and the ability to collaborate with cross-functional teams are essential. Reporting to the Head of Marketing, the Digital Marketing Specialist will play a key role in implementing marketing initiatives.
Duties & Responsibilities:
Understand the organization's marketing goals and develop strategies and plans to achieve them.
Conduct research and analysis of market trends, demographics, competitor products, and pricing schedules to inform marketing strategies.
Develop and execute marketing campaigns in collaboration with the team and agency partners.
Write engaging copy for promotional materials such as brochures, social media content, and website content. Oversee the production of marketing collateral.
Manage social media accounts, regularly posting content to engage followers and increase brand awareness.
Monitor and report on the effectiveness of marketing campaigns, making necessary adjustments to strategies.
Negotiate contracts with vendors and suppliers to secure favorable terms.
Prepare budgets and track expenses to ensure compliance with budgetary constraints.
Assist senior management in conducting market research, monitoring industry trends and customer behaviors, and identifying target audiences.
Support the coordination and implementation of marketing strategies and campaigns, including creating compelling content to attract the target audience.
Contribute to social media and content calendars by managing the production of engaging content such as blog articles, social media posts, videos, and infographics.
Ensure regular updates and accuracy of web content.
Track relevant metrics using analytics tools, monitor key performance indicators (KPIs), and report campaign effectiveness to senior management.
Assist with email marketing, pay-per-click (PPC) advertising, and social media campaigns.
Stay up-to-date with social media and marketing trends, best practices, and industry developments.
Design, develop, and distribute content marketing deliverables.
Monitor online marketing and social media trends, utilizing best practices.
Manage the creation of graphics and illustrative copy.
Perform support duties, including database management, reporting and analytics, maintaining marketing materials, and managing sales and marketing software tools.
Required Skills and Qualifications:
Bachelor's degree in Business, Marketing, Communications, or a related field.
2+ years of experience in Marketing and/or Advertising.
Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook).
Experience with social media marketing on platforms like Facebook, Instagram, Twitter, You Tube, etc.
Knowledge of Content Management Systems (CMS) such as Word Press, Joomla, Drupal, Sitecore, etc.
Familiarity with analytics tools like Google Analytics, Mailchimp, MoEngage, Clevertap, Salesforce, Canva, etc.
Knowledge of SEO and keyword research.
Strong copywriting, editing, and proofreading skills.
Knowledge of Adobe Photoshop is a plus.
About Company
- Lithium Urban Technologies has established itself as a global leader in zero-emission urban mobility solutions, proudly operating the world's largest fleet of 4-wheeler passenger EVs outside of China. We are committed to offering sustainable transportation solutions that help to reduce emissions and promote cleaner, healthier communities.
Our Electric Vehicles (EVs) fleet is one of the world's largest, with over 3000 vehicles operating in multiple cities across India. We have also established the largest EV charging network in the country, with more than 600 charging points spread across 1+ cities.
Our commitment to sustainability extends beyond our vehicles and charging infrastructure. We have implemented a range of innovative technologies to optimize the efficiency of our fleet and reduce energy consumption. Our telematics and fleet management systems allow us to track and monitor our vehicles in real-time, ensuring that they are operating at peak efficiency. We also use advanced analytics to optimize routes and schedules, reducing idle time and improving overall productivity.
As part of our commitment to social responsibility, Lithium Urban Technologies is the only transportation company to receive ISO 26000 guidance on social responsibility, and we have been certified as a Great Place to Work. Lithium Urban Technologies has received significant investment from a number of institutional investors. This support has allowed us to expand our operations and continue to develop innovative solutions for sustainable urban mobility.
No of working days -…
At Lithium Urban, we are seeking a skilled and versatile Digital Marketing Specialist to join our team and contribute to achieving our marketing goals. The ideal candidate will have a solid understanding of various marketing channels, including digital, social media, email, and print. They should be a strategic thinker capable of developing and executing effective marketing plans to support our business objectives.
Strong project management skills and the ability to collaborate with cross-functional teams are essential. Reporting to the Head of Marketing, the Digital Marketing Specialist will play a key role in implementing marketing initiatives.
Duties & Responsibilities:
Understand the organization's marketing goals and develop strategies and plans to achieve them.
Conduct research and analysis of market trends, demographics, competitor products, and pricing schedules to inform marketing strategies.
Develop and execute marketing campaigns in collaboration with the team and agency partners.
Write engaging copy for promotional materials such as brochures, social media content, and website content. Oversee the production of marketing collateral.
Manage social media accounts, regularly posting content to engage followers and increase brand awareness.
Monitor and report on the effectiveness of marketing campaigns, making necessary adjustments to strategies.
Negotiate contracts with vendors and suppliers to secure favorable terms.
Prepare budgets and track expenses to ensure compliance with budgetary constraints.
Assist senior management in conducting market research, monitoring industry trends and customer behaviors, and identifying target audiences.
Support the coordination and implementation of marketing strategies and campaigns, including creating compelling content to attract the target audience.
Contribute to social media and content calendars by managing the production of engaging content such as blog articles, social media posts, videos, and infographics.
Ensure regular updates and accuracy of web content.
Track relevant metrics using analytics tools, monitor key performance indicators (KPIs), and report campaign effectiveness to senior management.
Assist with email marketing, pay-per-click (PPC) advertising, and social media campaigns.
Stay up-to-date with social media and marketing trends, best practices, and industry developments.
Design, develop, and distribute content marketing deliverables.
Monitor online marketing and social media trends, utilizing best practices.
Manage the creation of graphics and illustrative copy.
Perform support duties, including database management, reporting and analytics, maintaining marketing materials, and managing sales and marketing software tools.
Required Skills and Qualifications:
Bachelor's degree in Business, Marketing, Communications, or a related field.
2+ years of experience in Marketing and/or Advertising.
Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook).
Experience with social media marketing on platforms like Facebook, Instagram, Twitter, You Tube, etc.
Knowledge of Content Management Systems (CMS) such as Word Press, Joomla, Drupal, Sitecore, etc.
Familiarity with analytics tools like Google Analytics, Mailchimp, MoEngage, Clevertap, Salesforce, Canva, etc.
Knowledge of SEO and keyword research.
Strong copywriting, editing, and proofreading skills.
Knowledge of Adobe Photoshop is a plus.
About Company
- Lithium Urban Technologies has established itself as a global leader in zero-emission urban mobility solutions, proudly operating the world's largest fleet of 4-wheeler passenger EVs outside of China. We are committed to offering sustainable transportation solutions that help to reduce emissions and promote cleaner, healthier communities.
Our Electric Vehicles (EVs) fleet is one of the world's largest, with over 3000 vehicles operating in multiple cities across India. We have also established the largest EV charging network in the country, with more than 600 charging points spread across 1+ cities.
Our commitment to sustainability extends beyond our vehicles and charging infrastructure. We have implemented a range of innovative technologies to optimize the efficiency of our fleet and reduce energy consumption. Our telematics and fleet management systems allow us to track and monitor our vehicles in real-time, ensuring that they are operating at peak efficiency. We also use advanced analytics to optimize routes and schedules, reducing idle time and improving overall productivity.
As part of our commitment to social responsibility, Lithium Urban Technologies is the only transportation company to receive ISO 26000 guidance on social responsibility, and we have been certified as a Great Place to Work. Lithium Urban Technologies has received significant investment from a number of institutional investors. This support has allowed us to expand our operations and continue to develop innovative solutions for sustainable urban mobility.
No of working days -…
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
