Job Description
We are seeking a creative and results-driven Digital Marketing Executive to manage and grow our bar/restaurant’s online presence. The ideal candidate should understand hospitality branding, social media trends, and local marketing strategies to drive footfall, reservations, and brand awareness.
Key Responsibilities
Optimize the restaurant/bar website for local SEO to improve visibility on Google Search and Maps
Conduct keyword research related to dining, nightlife, events, cuisine, and location
Create and update SEO-friendly content such as landing pages, blogs, event pages, and offer pages
Manage and optimize Google Business Profile (listing updates, photos, posts, Q&A, offers)
Plan, set up, and manage Google Ads campaigns (Search, Display, Local, and Performance Max)
Create location-based and intent-driven campaigns for reservations, events, happy hours, and offers
Perform keyword research and audience targeting for paid campaigns
Optimize ad budgets, bids, and quality scores to maximize ROI
Set up conversion tracking (calls, website visits, direction clicks, bookings)
Monitor campaign performance and continuously optimize ads for better results
Run seasonal, festival, and event-based campaigns (DJ nights, live music, brunches, parties)
Prepare weekly and monthly performance reports with insights and recommendations
Additional Digital Responsibilities:
Align SEO and paid campaigns with social media and offline promotions
Coordinate with designers, photographers, and agencies when required
Stay updated with Google algorithm changes, ad policies, and hospitality marketing trends
Support online reputation management by driving positive reviews through campaigns
Assist in website updates, landing page creation, and menu uploads
Requirements & Skills:
2-4 years of experience in digital marketing (bar/restaurant/hospitality preferred)
Strong understanding of social media trends, especially Instagram
Basic graphic design and video editing skills (Canva, InShot, CapCut, etc.)
Knowledge of Meta Ads and Google Ads is a plus
Good copywriting and communication skills
Ability to work during events, weekends, or night shifts when required
Creative mindset with strong attention to detail
Tools & Platforms Preferred:
Google Analytics, Google Search Console
Google Ads Manager
Google Business Profile
Keyword research tools (Ubersuggest, SEMrush, Ahrefs – basic level acceptable)
CMS platforms (WordPress or similar)
Job Type: Full-time
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Food provided
Key Responsibilities
Optimize the restaurant/bar website for local SEO to improve visibility on Google Search and Maps
Conduct keyword research related to dining, nightlife, events, cuisine, and location
Create and update SEO-friendly content such as landing pages, blogs, event pages, and offer pages
Manage and optimize Google Business Profile (listing updates, photos, posts, Q&A, offers)
Plan, set up, and manage Google Ads campaigns (Search, Display, Local, and Performance Max)
Create location-based and intent-driven campaigns for reservations, events, happy hours, and offers
Perform keyword research and audience targeting for paid campaigns
Optimize ad budgets, bids, and quality scores to maximize ROI
Set up conversion tracking (calls, website visits, direction clicks, bookings)
Monitor campaign performance and continuously optimize ads for better results
Run seasonal, festival, and event-based campaigns (DJ nights, live music, brunches, parties)
Prepare weekly and monthly performance reports with insights and recommendations
Additional Digital Responsibilities:
Align SEO and paid campaigns with social media and offline promotions
Coordinate with designers, photographers, and agencies when required
Stay updated with Google algorithm changes, ad policies, and hospitality marketing trends
Support online reputation management by driving positive reviews through campaigns
Assist in website updates, landing page creation, and menu uploads
Requirements & Skills:
2-4 years of experience in digital marketing (bar/restaurant/hospitality preferred)
Strong understanding of social media trends, especially Instagram
Basic graphic design and video editing skills (Canva, InShot, CapCut, etc.)
Knowledge of Meta Ads and Google Ads is a plus
Good copywriting and communication skills
Ability to work during events, weekends, or night shifts when required
Creative mindset with strong attention to detail
Tools & Platforms Preferred:
Google Analytics, Google Search Console
Google Ads Manager
Google Business Profile
Keyword research tools (Ubersuggest, SEMrush, Ahrefs – basic level acceptable)
CMS platforms (WordPress or similar)
Job Type: Full-time
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Food provided
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Event Management Jobs sector. This role in Ghaziabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
