Description
Job Highlights Experience in Ed
Tech industries preferred Qualification Required:
. . Any Graduation Experience building audience based,pixel based and full funnel media campaigns with multiple ad types to drive successful acquisition & retention marketing campaigns Experience building win back,churn prevention & brand building campaigns Job description Experience building audience based, pixel based and full funnel media campaigns with multiple ad types to drive successful acquisition retention marketing campaigns Experience building win back, churn prevention & brand building campaigns Strong a/b testing & data driven background Team-spirited and creative with an eye for detail. Excellent writing, editing and proofreading skills Willingness to learn, unlearn, and relearn basic concepts of search and performance marketing Willingness to question and test all principles Willingness to test and use new tools and platforms for search, analysis and reporting Skilled in Microsoft Excel 3 to 5 years experience with & Google Ads; (either equally strong or single channel rockstar)
Bachelors Degree Qualification Required:
Any Graduation Job Responsibilities:
Build out & manage , Google full funnel campaigns to drive new & repeat purchasers Optimize Feed for Product Listing Ads on , Google Test copy & creative on , Google Own search, display, YouTube Ads Monitor daily and monthly budget caps, impressions and other account metrics Provide recommendations for keyword opportunities, campaign structuring and other advertising strategies Generate weekly and monthly reports tracking important sales and advertising metrics Keep pace with search engine and PPC industry trends and developments Communicate with team and management on project development, timelines, and results Work closely with the other team members to meet goals Work closely with sales teams to optimize lead conversion rates through Sales Navigator