Job Description
• Daily use of Google Analytics to understand site traffic, channel marketing results (e.g. paid search, LinkedIn ads, social advertising)
• Optimize campaigns daily, produce weekly stats reports and a rolled-up monthly report across CRM
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Manage and monitor google AdWords.
• Adding content to the website via the CMS and monitoring SEO trends and Google updates
• Plans and executes all web, SEO/SEM, social media, and Email marketing campaigns (e.g. Welcome, Engagement, Feedback, and Renewals email campaigns)
• Marketing collateral (online-offline) promoting services to market segments, e.g. brochures, user guides, online banner ads, sales proposal

Requirements
• Experience in developing and implementing digital marketing strategies
• Good knowledge and experience with online marketing tools and best practices
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Familiarity with web design
• Critical thinker and problem-solving skills
• Good time-management skills
• Excellent interpersonal and communication skills

Key Skills

Google Ads, PPC, Google AdWords, Search Engine Optimization, Marketing campaigns, Internet Marketing, Search Engine Marketing, Social Media Marketing