Digital Marketing Specialist

Full job description

If you're a digital marketer who wants to make a real impact, this could be the role you’ve been waiting for. We’re hiring a Digital Marketing Specialist to join our Sales, Marketing & Communications team at the London Early Years Foundation (LEYF) a charitable social enterprise that puts purpose before profit.

That means your work won’t be about vanity metrics or pushing products no one needs. Instead, you’ll help us recruit passionate teachers, fill nursery places for families across London, and grow a brand that stands for equality in early years education.

What it feels like to be in this role

You’ll be at the centre of our digital marketing, planning and delivering campaigns to drive teacher recruitment, grow nursery occupancy, promote our training Institute, and elevate our voice as a sector leader.

You’ll work closely with our Recruitment Marketing Manager and collaborate across the wider team. You’ll build targeted Google and Meta ads, refresh web content, create email journeys, and track performance to continually improve.

You’ll take ownership of:

Paid digital campaigns – Google, Meta and more

Website content & SEO – user journeys, optimisation, new pages

Email marketing – planning, writing and analysis

Social media support – scheduling, engagement, tracking

Performance reporting – analytics, A/B testing, optimisation

We think you’ll love this role if you:

Have digital marketing experience and enjoy both creative and analytical work

Know your way around Google Ads, Meta Business Suite, Mailchimp, GA4, Planable and CMS platforms

Understand SEO and web content optimisation

Are highly organised and great at managing multiple campaigns

Care about purpose, equity, and inclusion — and want your work to reflect those values

(Bonus) Have experience in a charity, education, or values-driven organisation

Why join LEYF?

We don’t just talk about purpose - we live it. With 43 nurseries across London and 4,000 children supported each year, every penny we make is reinvested into improving outcomes for children, families and collegues.

You’ll be part of a kind, collaborative, and ambitious team where you’re encouraged to try new things, take creative risks, and lead with confidence. As Nicole, our Recruitment Marketing Manager, puts it:

"It’s rare to find a job where you feel so connected to the outcome. You know that what you're doing really matters and has a big impact on London’s children and communities."

What we offer

£42,000 salary (40 hours/week, Mon–Fri)

Hybrid working – 2 days/week in Pimlico

7% employer pension contribution (you only contribute 1%)

70% childcare discount at any LEYF nursery

35 days annual leave (including 8 bank holidays + your birthday off)

Sector-leading parental leave, wellbeing support, shopping discounts, events and more

If you’re ready to put your digital marketing skills to work for something bigger, we’d love to hear from you.

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.