Job Description
Responsibilities:
• Develop and execute end-to-end digital marketing strategies to achieve business goals, including lead generation, customer acquisition, and brand awareness.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify target audiences and opportunities for campaign optimization.
• Manage and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to maximize ROI and reach campaign objectives.
• Implement effective search engine optimization (SEO) strategies to improve organic search rankings and increase website traffic.
• Monitor and analyze key performance indicators (KPIs) and campaign metrics to track performance, identify trends, and generate actionable insights for continuous improvement.
• Collaborate with the content team to develop engaging and impactful content that aligns with digital marketing strategies.
• Utilize marketing automation tools and CRM systems to nurture leads, automate campaigns, and track customer journeys.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and propose innovative ideas to enhance campaign effectiveness and audience engagement.
• Provide regular reports and presentations to stakeholders, highlighting campaign performance, key findings, and recommendations for optimization.
Requirements:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Expert with 3-5 years of experience.
• In-depth knowledge of digital marketing channels, including PPC, SEO, social media advertising, email marketing, and content marketing.
• Demonstrable experience in managing and optimizing digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Solid understanding of web analytics tools (Google Analytics, Google Search Console, etc.) and ability to derive insights from data.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset and the ability to think outside the box.
• Strong project management and organizational skills with the ability to handle multiple projects simultaneously.
Job Type: Full-time
Salary: 20,000.00 - 35,000.00 per month
Benefits:
• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
Schedule:
• Day shift
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Lucknow offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.