Digital Marketing Specialist

• Responsibilities

 Execute tests, collect and analyze data and results, identify trends and insights

in order to achieve maximum ROI in paid search campaigns

 Track, report, and analyze website analytics and PPC initiatives and campaigns

 Manage campaign expenses, staying on budget, estimating monthly costs and

reconciling discrepancies.

 Optimize copy and landing pages for search engine marketing

 Perform ongoing keyword discovery, expansion and optimization

 Research and implement search engine optimization recommendations

 Research and analyze competitor advertising links

 Develop and implement link building strategy

 Recommend changes to website architecture, content, linking and other factors

to improve SEO positions for target keywords.

Requirements

 Solid understanding of performance marketing, conversion, and online

customer acquisition

 In-depth experience with website analytics tools (e.g, Google Analytics,

NetInsight, Omniture, WebTrends)

 Experience with bid management tools (e.g., Click Equations, Marin,

Kenshoo, Search Ignite)

 Experience with A/B and multivariate experiments

 Knowledge of ranking factors and search engine algorithms

 BS/MS degree in a quantitative, test-driven field

Job Types: Permanent, Full-time

Salary: ₹22,000.00 - ₹25,000.00 per month

Benefits:
• Provident Fund

Schedule:
• Fixed shift
• Monday to Friday
• Morning shift

Ability to commute/relocate:
• Paud Road, Pune 411038: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:
• English, Hindi, Marathi (Preferred)

Work Location: In person

Speak with the employer
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