Digital Marketing Specialist
Location
1100 Central Parkway West, Mississauga, ON
Full job description
RhythmQ is seeking a results-driven B2B Digital Marketing Specialist to help grow our brand, drive demand for our products and services, and strengthen engagement with our target audiences. This role is primarily focused on RhythmQ's internal marketing efforts - developing, executing, and optimizing digital campaigns that support our business development, sales pipeline, and brand visibility.
You'll take the lead in building and managing digital strategies across paid media, email marketing, content creation, SEO, and website optimization to drive conversions and qualified leads.
What You'll Be Doing
Campaign Strategy & Execution (40%)
Plan, execute, and optimize internal marketing campaigns across platforms like Google Ads, LinkedIn, Capterra, Meta, and email
Manage PPC budgets and adjust strategies to meet performance goals (conversions, CTR, CPL)
Build and test landing pages, write ad copy, and set up automated campaigns that align with business goals
Track and report on campaign performance using tools like GA4, LookerStudio, and HubSpot
Develop and support account-based marketing efforts targeting key organizations and sectors
Content & Creative (30%)
Write clear, engaging content for RhythmQ's blog, website, email campaigns, and social media
Collaborate with designers to develop on-brand visuals and marketing assets
Contribute to RhythmQ's thought leadership and positioning in target markets
Ensure consistency in brand messaging across all channels
Brand Building & Engagement (20%)
Grow RhythmQ's presence on platforms like LinkedIn and Twitter by managing organic and boosted content
Engage with industry conversations, amplify success stories, and highlight client work.
Build email and newsletter strategies that keep our audiences informed and engaged
Contribute to marketing efforts that support webinars, conferences, and thought leadership campaigns
Learning & Innovation (10%)
Work with the sales team to align marketing strategies with business development goals
Regularly review and improve processes, assets, and campaign tactics
Stay current on B2B marketing trends, tools, and techniques
Invest in your professional development - take a course, read a book, or test a new tool
What You Bring
3+ years of experience in B2B digital marketing, with a focus on performance-driven growth
Expertise in running paid campaigns on Google Ads, LinkedIn, and Meta
Strong writing skills for web, email, and social content
Experience with HubSpot (or similar CRM/marketing automation), Google Analytics (GA4), and LookerStudio
Comfortable installing and managing tracking pixels, SEO optimizations, and website edits
Analytical mindset with the ability to turn data into actionable insights
Proactive, creative, and detail-oriented with a passion for marketing