Company Overview:

BharatGo is a tech-enabled social innovation startup dedicated to empowering artisans, women self-help groups, and small businesses in tier 2/3 cities in India. Our mission is to promote local entrepreneurship, reduce economic inequality, and create a more equitable society. By providing an easy-to-use online store creation platform, we are fostering digital inclusion and bridging the urban-rural divide in the e-commerce landscape. As a fast-growing company, we are committed to driving positive impact in the Bharat market and revolutionizing the way small businesses thrive in the digital age.

Job Title: Digital Marketing Specialist

Job Overview:

We are seeking a skilled and experienced Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist at BharatGo, you will play a crucial role in developing and implementing effective digital marketing strategies to drive brand awareness, increase customer engagement, and generate leads for our platform. We are looking for someone with a deep understanding of digital marketing channels, tools, and techniques, who can leverage their expertise to deliver impactful results.

Responsibilities:
• Develop and execute comprehensive digital marketing strategies to drive brand visibility, increase website traffic, and acquire new customers.
• Conduct market research and analyze customer insights to identify target audience segments and optimize marketing campaigns accordingly.
• Manage and optimize paid advertising campaigns across various platforms, including social media advertising, search engine marketing (SEM), display advertising, and remarketing.
• Create compelling and engaging content for digital channels, including website, social media, blogs, email newsletters, and more.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and provide actionable insights for continuous improvement.
• Implement search engine optimization (SEO) techniques to improve organic search rankings and increase website visibility.
• Collaborate with cross-functional teams, including design, content, and development, to ensure consistent brand messaging and seamless user experience across digital platforms.
• Stay up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing.

Requirements:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Experience managing paid advertising campaigns across platforms like Facebook Ads, Google Ads, etc.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Search Console, social media management tools, and email marketing software.
• Excellent written and verbal communication skills in English and Hindi.
• Passion for digital marketing, technology, and driving social impact.

Join us in our mission to empower small businesses and make a positive impact on the Bharat market. If you have real knowledge and experience in digital marketing and are passionate about driving meaningful change, we would love to hear from you.

Note: Only candidates with proven digital marketing knowledge and experience will be considered for this position.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Empowering Small Businesses, Empowering Bharat

www.bharatgo.com