Digital Marketing Specialist (Music & Media)

💰 ₹28,800 - ₹46,080 (Est.) 📍 Mumbai

Job Description

About the Role:

We’re looking for a highly skilled Digital Marketing Specialist with a passion for the music industry. The ideal candidate will manage Meta ad campaigns, handle client and in-house marketing initiatives, and lead email and Whats's app marketing efforts, while overseeing social media calendars and performance reporting.

Key Responsibilities:

🎯 Performance Marketing:
• Plan, launch, and optimize Meta (Facebook/Instagram/WhatsApp) ad campaigns for both client projects and in-house brand promotions.
• Understand music marketing dynamics to target the right audiences based on genre, demographics, listener behavior, etc.
• Prepare ad performance reports, analyze results, and communicate insights with clients.

📈 In-House Promotions & Sales:
• Strategize and run digital campaigns to promote the company’s services and drive conversions.
• Collaborate with creative and sales teams to align on promotional messaging.

✉️ Email Marketing:
• Design and execute email marketing campaigns for inbound, outbound, and re-engagement (inactive) audiences.
• Write compelling copy and subject lines that convert, with a solid grasp of email marketing platforms and content strategy.

📅 Social Media Management:
• Maintain and manage a social media content calendar for in-house accounts.
• Coordinate with content teams to ensure timely delivery and performance tracking of posts.

Requirements:
• 3–5 years of proven experience in digital marketing, ideally with a focus on the entertainment or music industry.
• Expertise in Meta Ads Manager, email marketing tools (like Mailchimp, Klaviyo, or similar), and analytics/reporting tools.
• Strong content writing skills and an understanding of copy that sells.
• Knowledge of audience targeting, sales funnels, and remarketing strategies.
• Self-starter with excellent time management and client communication skills.

Nice to Have:
• Experience in music marketing or familiarity with music distribution platforms.
• Working knowledge of Google Ads, LinkedIn Ads, or Spotify Ad Studio.
• Basic understanding of CRM tools and marketing automation.

Why Join Us?
• Be part of a growing team in the fast-paced music and entertainment industry.
• Work on diverse projects across artists, campaigns, and digital products.
• Opportunity to grow into a leadership role as the team expands.
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💡 Quick Summary

Seeking a career-building opportunity? The Digital Marketing Specialist (Music & Media) position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.

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Job Details

Company Name: Rest In Beats

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The expected salary for Digital Marketing Specialist (Music & Media) in Mumbai is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Digital Marketing Specialist (Music & Media) is an on-site position based in Mumbai. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Digital Marketing Specialist (Music & Media). Previous experience in Marketing Executive Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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