WHAT YOU'LL DO
• Assist in the formulation of strategies to build engagement with BCG clients via digital channels
• Develop social media strategy and monitor the ongoing company presence on social media (LinkedIn, Instagram, etc.)
• Develop engaging copy and creatives
• Develop and monitor social media campaign and budgets
• Manage BCG India website
• Recommend SEO improvements and work with the global website team to optimize India website content to increase online presence / visibility
• Develop newsletters and emails to promote BCG content to clients using email automation tool.
• Provide creative ideas for content marketing to promote on digital channels
• Measure performance of our digital marketing efforts across channels using analytics tools (Google Analytics, Sprinklr, etc.) and assess against goals (ROI and KPIs)
• Identify the latest trends on digital channels and suggest ideas and strategies to improve reach and performance.
• Collaborate with agencies and other vendor partners

YOU'RE GOOD AT
• Ability to ensure a high level of accuracy despite deadline pressure
• Ability to meet tight deadlines using strong multitasking and organizational skills
• Ability to excel both independently as well as part of a team
• Good team support skills
• Excellent communication skills
• Good project management skills
• Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
• High level of initiative, self-motivation, resourcefulness, collaboration and patience

YOU BRING (EXPERIENCE & QUALIFICATIONS)
• PG/G in mass comm or relevant course
• A minimum of 4-5 years’ experience in digital marketing with excellent understanding of digital marketing concepts and best practices
• Expert to intermediate analytical skills.
• Excellent verbal, written communication and interpersonal skills.
• Up to date on the latest trends and technologies in digital marketing.
• Should have the confidence and knowledge to conduct trainings and drive enablement actives with other internal groups and senior stakeholders.
• In-depth knowledge of various social media platforms, website analytics.
• Intermediate knowledge of photoshop / graphic design tools.
• Good understanding of web and social media analytics on platforms like Sprinklr, Adobe, LinkedIn, Instagram, Twitter and should be able to convert these into meaningful data that can be used by internal business teams.
• Adept at understanding and managing SEO
• Experience in email automation tools.
• Experience of having worked in a consulting/professional services firm will be an added advantage

YOU'LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media