Job Description
WHAT YOU'LL DO
Assist in the formulation of strategies to build engagement with BCG clients via digital channels
Develop social media strategy and monitor the ongoing company presence on social media (LinkedIn, Instagram, etc.)
Develop engaging copy and creatives
Develop and monitor social media campaign and budgets
Manage BCG India website
Recommend SEO improvements and work with the global website team to optimize India website content to increase online presence / visibility
Develop newsletters and emails to promote BCG content to clients using email automation tool.
Provide creative ideas for content marketing to promote on digital channels
Measure performance of our digital marketing efforts across channels using analytics tools (Google Analytics, Sprinklr, etc.) and assess against goals (ROI and KPIs)
Identify the latest trends on digital channels and suggest ideas and strategies to improve reach and performance.
Collaborate with agencies and other vendor partners
YOU'RE GOOD AT
Ability to ensure a high level of accuracy despite deadline pressure
Ability to meet tight deadlines using strong multitasking and organizational skills
Ability to excel both independently as well as part of a team
Good team support skills
Excellent communication skills
Good project management skills
Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
High level of initiative, self-motivation, resourcefulness, collaboration and patience
YOU BRING (EXPERIENCE & QUALIFICATIONS)
PG/G in mass comm or relevant course
A minimum of 4-5 years’ experience in digital marketing with excellent understanding of digital marketing concepts and best practices
Expert to intermediate analytical skills.
Excellent verbal, written communication and interpersonal skills.
Up to date on the latest trends and technologies in digital marketing.
Should have the confidence and knowledge to conduct trainings and drive enablement actives with other internal groups and senior stakeholders.
In-depth knowledge of various social media platforms, website analytics.
Intermediate knowledge of photoshop / graphic design tools.
Good understanding of web and social media analytics on platforms like Sprinklr, Adobe, LinkedIn, Instagram, Twitter and should be able to convert these into meaningful data that can be used by internal business teams.
Adept at understanding and managing SEO
Experience in email automation tools.
Experience of having worked in a consulting/professional services firm will be an added advantage
YOU'LL WORK WITH
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
Assist in the formulation of strategies to build engagement with BCG clients via digital channels
Develop social media strategy and monitor the ongoing company presence on social media (LinkedIn, Instagram, etc.)
Develop engaging copy and creatives
Develop and monitor social media campaign and budgets
Manage BCG India website
Recommend SEO improvements and work with the global website team to optimize India website content to increase online presence / visibility
Develop newsletters and emails to promote BCG content to clients using email automation tool.
Provide creative ideas for content marketing to promote on digital channels
Measure performance of our digital marketing efforts across channels using analytics tools (Google Analytics, Sprinklr, etc.) and assess against goals (ROI and KPIs)
Identify the latest trends on digital channels and suggest ideas and strategies to improve reach and performance.
Collaborate with agencies and other vendor partners
YOU'RE GOOD AT
Ability to ensure a high level of accuracy despite deadline pressure
Ability to meet tight deadlines using strong multitasking and organizational skills
Ability to excel both independently as well as part of a team
Good team support skills
Excellent communication skills
Good project management skills
Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
High level of initiative, self-motivation, resourcefulness, collaboration and patience
YOU BRING (EXPERIENCE & QUALIFICATIONS)
PG/G in mass comm or relevant course
A minimum of 4-5 years’ experience in digital marketing with excellent understanding of digital marketing concepts and best practices
Expert to intermediate analytical skills.
Excellent verbal, written communication and interpersonal skills.
Up to date on the latest trends and technologies in digital marketing.
Should have the confidence and knowledge to conduct trainings and drive enablement actives with other internal groups and senior stakeholders.
In-depth knowledge of various social media platforms, website analytics.
Intermediate knowledge of photoshop / graphic design tools.
Good understanding of web and social media analytics on platforms like Sprinklr, Adobe, LinkedIn, Instagram, Twitter and should be able to convert these into meaningful data that can be used by internal business teams.
Adept at understanding and managing SEO
Experience in email automation tools.
Experience of having worked in a consulting/professional services firm will be an added advantage
YOU'LL WORK WITH
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
