Job Title: Digital Marketing Specialist

Job Description:

We are seeking a Digital Marketing Specialist to join our team. The ideal candidate will have experience in developing and executing digital marketing strategies, managing campaigns across multiple channels, and analyzing data to optimize performance. The candidate should be familiar with SEO, PPC, social media, email marketing, and content marketing. The successful candidate will be responsible for driving website traffic, lead generation, and increasing brand awareness.

Responsibilities:

Develop and execute digital marketing strategies to drive website traffic, lead generation, and brand awareness.

Manage campaigns across multiple channels including SEO, PPC, social media, email marketing, and content marketing.

Analyze data to optimize campaign performance and make data-driven decisions.

Collaborate with cross-functional teams including creative, product, and sales to ensure campaign alignment with business objectives.

Stay up-to-date with the latest trends and technologies in digital marketing.

Requirements:

Bachelor's degree in marketing or related field

3+ years of experience in digital marketing

Experience with SEO, PPC, social media, email marketing, and content marketing

Strong analytical skills and ability to make data-driven decisions

Excellent communication and collaboration skills