Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Company: Life Touch
Location: Chotti Baradari, Patiala
Job Type: Full-Time
About Us:
Life Touch is one of the fastest-growing education consultancy firms with a global presence in India and the United Kingdom. We help students achieve their dreams of studying abroad by providing expert guidance and support throughout their educational journey. As part of our growth strategy, we are looking to hire a talented and creative Digital Marketing Specialist to join our team.
Position Overview:
We are seeking a results-driven Digital Marketing Specialist to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote Life Touch’s services. You will play a major role in enhancing brand awareness, driving website traffic, and acquiring leads or students for our education consultancy.
This is an exciting opportunity to work in a dynamic environment where you can make a significant impact on our brand’s growth. If you are passionate about digital marketing and have a proven track record of executing successful campaigns, we’d love to hear from you.
Key Responsibilities:
Develop and execute digital marketing strategies: Create comprehensive campaigns that include SEO, PPC, email marketing, social media, and content marketing.
Manage social media platforms: Create and curate engaging content across all social media platforms, and develop strategies to grow our online community.
Lead generation: Develop campaigns that generate high-quality leads for our study abroad services, using both paid and organic tactics.
Optimize website performance: Conduct regular audits to improve SEO, user experience, and conversion rates on our website.
Content marketing: Work with the content team to create relevant and valuable content that resonates with our target audience.
Email marketing: Create and manage email campaigns to nurture leads, retain customers, and promote our services.
Analyze and report performance: Use tools like Google Analytics, social media insights, and other metrics to track campaign performance and optimize strategies accordingly.
Stay up-to-date with industry trends: Continuously monitor trends in digital marketing to ensure our strategies are innovative and competitive.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, or a related field.
Proven experience (3+ years) in digital marketing, preferably in the education or consultancy industry.
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
Hands-on experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
Excellent communication and project management skills.
Ability to work independently and as part of a collaborative team.
Experience with CRM platforms (e.g., Zoho) is a plus.
What We Offer:
Competitive salary and benefits package
Opportunities for career development and growth within the company
A supportive and collaborative work environment
Flexibility, including remote work options
How to Apply:
If you are passionate about digital marketing and want to make an impact at a growing company, we’d love to hear from you! Please submit your resume and a cover letter outlining your experience and why you’d be a great fit for this role to lifetouchedu@gmail.com
Job Types: Full-time, Permanent
Pay: ₹+,877.+3 - ₹15,000.00 per month
Schedule:
Day shift
Supplemental Pay:
Commission pay
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 1 year (Preferred)
total work: 1 year (Preferred)
Work Location: In person