Digital Marketing Specialist |Senior

💰 $5,120 - $8,192 (Est.) 📍 Portland

Job Description

Qualifications
Years of experience: 6 - 10 years
Experience in designing, executing, and analyzing A/B tests and other experimentation methods to test different versions of content or digital assets
Skills in presenting data in a way that is easily understandable for stakeholders
Skills in conducting competitor analysis and benchmarking digital performance against industry standards or competitors
Ability to think creatively and propose innovative ideas for content and digital strategies
Experience in developing engaging visual and written content that captures attention and drives engagement
Strong organizational skills and experience managing multiple projects simultaneously
Ability to meet deadlines and work efficiently in a fast-paced environment
Requires a bachelor’s degree in journalism, marketing, writing or other related field or equivalent experience
Typically, five or more years of experience in writing, data analysis, metrics reporting or similar field with at least two years of corporate communications experience
Advanced proficiency in office software, digital marketing platforms (Sprinklr, Meta Ads, LinkedIn Ads, X Ads), project management tools (Smartsheet), data analytics, content management systems, Adobe Creative Cloud design suite, and team collaboration tools (Workfront)
Smartsheet experience
Meta Ads experience
Sprinklr social listening experience
Top 3 Nice-To-Haves
Experience with A/B creative testing
Benchmarking + competitor benchmarking
Data analysis and performance optimization
Benefits
20hrs, opportunity to ramp up to 40hrs
Opportunity for extension or FTE
Responsibilities
This role will be starting at 20hrs per week, potentially able to get to 40
As a senior communication consultant on the Digital Publishing and Performance team you will be responsible for creating and distributing digital content across multiple platforms to optimize audience engagement
This role includes ensuring high-quality content production, strategic placement, and alignment with corporate communication goals
The specialist also refines content using performance metrics and supports ongoing strategy improvements under managerial direction
Social Ad Deployment
Proficiency in setting up and deployment paid social advertising on tools such as Meta Ads, LinkedIn Ads, X Ads to deliver editorial content to targeted stakeholder audiences
Proficiency in using analytics tools (e.g., Quantum Metrics, Meta Ads, Sprinklr) to measure content performance and user engagement
Ability to interpret data to make informed decisions and optimize content and digital campaigns
Familiarity with dashboard creation and customization within these platforms
Ability to interpret data and extract meaningful insights that inform content and digital strategy
Skill in identifying trends, patterns, and anomalies in data
Understanding of key performance indicators (KPIs) for digital publishing and content performance, such as page views, bounce rates, conversion rates, click-through rates (CTR), engagement metrics, and time on page
Ability to create clear and compelling data visualizations
Familiarity with tools and techniques for analyzing user behavior on websites and digital platforms, such as heatmaps, user flow, and session recordings
Job description
Primary Talent Partners has a Communications Specialist contract opportunity in Portland, OR. This role can be hybrid or remote, Permanent residents only. This role will be starting at 20hrs per week, potentially able to get to 40.
Senior Communications Consultant
Years of experience: 6 - 10 years.
20hrs, opportunity to ramp up to 40hrs
Opportunity for extension or FTE
open to remote or Hybrid

Job Overview
As a senior communication consultant on the Digital Publishing and Performance team you will be responsible for creating and distributing digital content across multiple platforms to optimize audience engagement. This role includes ensuring high-quality content production, strategic placement, and alignment with corporate communication goals. The specialist also refines content using performance metrics and supports ongoing strategy improvements under managerial direction.

Key Responsibilities Include:
Social Ad Deployment
• Proficiency in setting up and deployment paid social advertising on tools such as Meta Ads, LinkedIn Ads, X Ads to deliver editorial content to targeted stakeholder audiences.
Data Analysis and Performance Optimization:
• Proficiency in using analytics tools (e.g., Quantum Metrics, Meta Ads, Sprinklr) to measure content performance and user engagement. Ability to interpret data to make informed decisions and optimize content and digital campaigns. Familiarity with dashboard creation and customization within these platforms.
Data Interpretation and Insights:
• Ability to interpret data and extract meaningful insights that inform content and digital strategy. Skill in identifying trends, patterns, and anomalies in data.
Performance Metrics and KPIs:
• Understanding of key performance indicators (KPIs) for digital publishing and content performance, such as page views, bounce rates, conversion rates, click-through rates (CTR), engagement metrics, and time on page.
A/B Testing and Experimentation:
• Experience in designing, executing, and analyzing A/B tests and other experimentation methods to test different versions of content or digital assets.
Data Visualization:
• Ability to create clear and compelling data visualizations. Skills in presenting data in a way that is easily understandable for stakeholders.
Understanding of User Behavior Analytics:
• Familiarity with tools and techniques for analyzing user behavior on websites and digital platforms, such as heatmaps, user flow, and session recordings.
Competitor and Benchmark Analysis:
• Skills in conducting competitor analysis and benchmarking digital performance against industry standards or competitors.
Creativity and Innovation:
• Ability to think creatively and propose innovative ideas for content and digital strategies. Experience in developing engaging visual and written content that captures attention and drives engagement.
Project Management:
• Strong organizational skills and experience managing multiple projects simultaneously. Ability to meet deadlines and work efficiently in a fast-paced environment.

Education/Experience:
Requires a bachelor’s degree in journalism, marketing, writing or other related field or equivalent experience.
Typically, five or more years of experience in writing, data analysis, metrics reporting or similar field with at least two years of corporate communications experience.

Technical Competencies
Advanced proficiency in office software, digital marketing platforms (Sprinklr, Meta Ads, LinkedIn Ads, X Ads), project management tools (Smartsheet), data analytics, content management systems, Adobe Creative Cloud design suite, and team collaboration tools (Workfront).

Top 3 Must-Haves:
1.Smartsheet experience
2.Meta Ads experience
3.Sprinklr social listening experience

Top 3 Nice-To-Haves
1.Experience with A/B creative testing
2.Benchmarking + competitor benchmarking
3.Data analysis and performance optimization

Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ****** orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at [email protected]

#PTPJobs

💡 Quick Summary

Seeking a career-building opportunity? The Digital Marketing Specialist |Senior position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Portland offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.

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Job Details

Company Name: Primary Talent Partners

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The expected salary for Digital Marketing Specialist |Senior in Portland is $5,120 - $8,192 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Digital Marketing Specialist |Senior is an on-site position based in Portland. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Digital Marketing Specialist |Senior. Previous experience in Digital Marketing Expert Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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