Job Description
Position Summary
The digital marketing generalist II – Video is a well-rounded digital marketer with demonstrated expertise in conceptualizing, filming and editing social media videos and visuals. This role will collaborate with internal and external stakeholders to maximize Baptist Health Inc.’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.
REMOTE/HYBRID POSITION
Must live in the Birmingham, AL area
Must have the capability to commute to all 5 Baptist Health Hospital locations and various physician clinics
Responsibilities
Essential Functions
Creates video and image content to ensure a robust and responsive social media
presence.
Provides guidance and education to subject matter experts prior to and during onsite filming.
Identifies opportunities for repackaging static images and blog posts into videos or
other moving digital content.
Advises vendors and team members on best practices for social media video content
creation and editing.
Stays current on video trends and provides social team with guidance on
opportunities to elevate video content to increase KPIs.
Oversees posting of social media YouTube videos and related SEO (physician video
bios).
Supports organic social media and digital content strategies by staying up to date with
current technologies and trends in content creation, social media platforms and
reporting tools.
Responds quickly, capably and appropriately in high-pressure situations.
Adjusts seamlessly to evolving social media and digital content strategies to maintain
alignment with business goals.
Monitors follower engagement and works with appropriate parties to respond.
Brainstorms creative growth strategies through digital marketing.
Works with Strategic Communications team to build holistic communication plans and
content ecosystems.
Maintains reasonably regular, punctual attendance consistent with Baptist Health Inc.
policies, the ADA, FMLA and other federal, state and local standards.
Maintains compliance with all Baptist Health Inc. policies and procedures.
Other Related Functions
Has excellent copywriting, critical thinking, analytical and communication skills.
Collaborates with various teams to ensure messaging consistency.
Extends knowledge to colleagues for education, inspiration and strategic
The digital marketing generalist II – Video is a well-rounded digital marketer with demonstrated expertise in conceptualizing, filming and editing social media videos and visuals. This role will collaborate with internal and external stakeholders to maximize Baptist Health Inc.’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.
REMOTE/HYBRID POSITION
Must live in the Birmingham, AL area
Must have the capability to commute to all 5 Baptist Health Hospital locations and various physician clinics
Responsibilities
Essential Functions
Creates video and image content to ensure a robust and responsive social media
presence.
Provides guidance and education to subject matter experts prior to and during onsite filming.
Identifies opportunities for repackaging static images and blog posts into videos or
other moving digital content.
Advises vendors and team members on best practices for social media video content
creation and editing.
Stays current on video trends and provides social team with guidance on
opportunities to elevate video content to increase KPIs.
Oversees posting of social media YouTube videos and related SEO (physician video
bios).
Supports organic social media and digital content strategies by staying up to date with
current technologies and trends in content creation, social media platforms and
reporting tools.
Responds quickly, capably and appropriately in high-pressure situations.
Adjusts seamlessly to evolving social media and digital content strategies to maintain
alignment with business goals.
Monitors follower engagement and works with appropriate parties to respond.
Brainstorms creative growth strategies through digital marketing.
Works with Strategic Communications team to build holistic communication plans and
content ecosystems.
Maintains reasonably regular, punctual attendance consistent with Baptist Health Inc.
policies, the ADA, FMLA and other federal, state and local standards.
Maintains compliance with all Baptist Health Inc. policies and procedures.
Other Related Functions
Has excellent copywriting, critical thinking, analytical and communication skills.
Collaborates with various teams to ensure messaging consistency.
Extends knowledge to colleagues for education, inspiration and strategic
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Videographer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Miami offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
