Digital Media Advertising Specialist

Job description

Job Summary:

The role of Digital Media Advertising Specialist at Logicode Inc involves planning, managing, and optimizing ads across various platforms to meet marketing objectives. The successful candidate will be responsible for analyzing market trends, tracking campaign performance, and ensuring that marketing investments achieve maximum ROI.

Main Responsibilities:

• Media Campaign Planning: Identify target audiences and plan media campaigns that align with business goals.

• Negotiation and Partnership Building: Negotiate with media vendors to secure cost-effective placements and favorable terms.

• Campaign Execution: Launch and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others.

• Competitor Analysis and Industry Trends: Conduct competitor analysis and stay updated on industry trends and best practices.

• Performance Reporting: Prepare detailed reports on campaign performance and insights.

• Cross-Functional Collaboration: Collaborate with creative, content, and marketing teams to ensure cohesive campaigns.

• Results Communication: Communicate results and recommendations to stakeholders.

Qualifications:

To excel in this role, you should have a Bachelor's degree in marketing, advertising, business, or a related field, along with 1-2 years of experience as a Media Buyer or in a similar role. Proficiency in Facebook Business Manager and Ads Manager, Google Analytics, Snap Ads Manager, TikTok Ads Manager, and Native Advertising is essential. Knowledge of website monetization strategies using AdSense and certification in digital advertising platforms (e.g., Google Ads, Meta Blueprint) are preferred.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum