Digital Media and Communications Specialist

Position Title: Social Media Coordinator supporting RMIT University Experience: 3+ years
OneStep Global helps global universities, colleges, government organizations to land and expand across Asia, through stake holder management and in country representation. RMIT is a global university of technology, design and enterprise in which teaching, research and engagement are central to achieving positive impact and creating life-changing experiences for our students.
One of Australia’s original educational institutions founded in 1887, RMIT University now has 83,000 students including 12,000 at postgraduate level.
The University enjoys an international reputation for excellence in professional and vocational education, applied and innovative research, and engagement with the needs of industry and the community.
With three campuses in Melbourne (City, Brunswick and Bundoora), two in Vietnam (Hanoi and Ho Chi Minh City) and a centre in Barcelona, Spain, RMIT is a truly global university. Collaboration with industry is integral to the University’s leadership in applied research and education, and to the development of highly skilled, globally focused graduates.
We are a 5-Star university under the QS Stars international evaluation system and are 16th in the world among universities less than 50 years old (2016–17 QS Top 50 Under 50 index).
In the 2016 QS World University Rankings by Subject, RMIT is 16th in the world (highest ranked in Australia) in Art and Design, and 36th in the world (fourth highest in Australia) in Architecture and the Built Environment. We are also among the world’s top 100 universities in Engineering (Civil and Structural;
Electrical and Electronic;
and Mechanical, Mechanical, Aeronautical and Manufacturing);Accounting and Finance;
and Business and Management Studies).
RMIT was rated “well above world standard” in 13 fields and “above world standard” in a further nine fields.

The Social Media Coordinator, ISC, reports directly to the Social Media Manager and is responsible for
implementing and delivering a social media marketing plan to support market engagement and activations within ISC, Sri Lanka, Bangladesh and potentially other regions in proximity to the ISC. The position collaborates with various internal and external stakeholders to assist in the development of social media marketing initiatives, content and campaigns to engage and foster connections with international audiences.

Contribute to developing and executing a social media marketing strategy for both organic and paid media with a focus on audience engagement within the ISC. This includes working with the internal communications team on the media and publishing calendar, content planning, reporting and overseeing social customer service.
· Develop initiatives that enable high quality, responsive and effective customer conversion and service to international audiences via social media marketing.
· Identify opportunities and facilitate integration of social content into campaigns and marketing collateral (print and web) as per target markets and relevant cohorts to maximize attraction of ISC audiences.
· Develop ideas and produce high quality static and video content that is tailored to the unique requirements and audience behaviours of each social media platform, ensuring alignment with the specific objectives and messaging of each campaign.
· Ability to film and edit where necessary, whilst also writing detailed briefs for the video production team for more polished content when required.
· Work closely with Brand and Segment and Campaign