Digital Media Strategist

Job Overview

We are seeking a highly skilled Digital Media Strategist to lead our programmatic media strategy for FinServ client's marketing efforts. The ideal candidate will have experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management.

The successful candidate will be responsible for deeply understanding clients' business issues and goals and be the advisor to client leadership. They will oversee development of sophisticated media plans, leveraging industry relationships to buy media, ensuring flawless execution of digital campaigns and driving sophisticated analysis to measure and drive results.

This position demands strong quant and communication skills, a sense of personal accountability, a passion for delivering client impact, and a desire to be part of a tightly-knit team that's out to change the industry.

Duties and Responsibilities

Lead and manage the programmatic media strategy for FinServ client's marketing efforts via DV360 and Yahoo.

Partner with clients to understand their business goals, marketing objectives, and competitive constraints, and build digital strategies to address these areas.

Manage and mentor a team of programmatic media specialists, fostering professional growth and effective execution of campaigns.

Oversee end-to-end campaign management from planning, strategy, and execution to optimization and reporting.

Act as the key point of contact for client account, managing both day-to-day operations and long-term strategies.

Travel to Client's local offices multiple times a month to strengthen client relationships and ensure campaign success.