Job Description
Job Title : Digital Performance Marketer
Position : 2 No’s
Location : Okhla Phase -2, New Delhi
Terms : Full Time
Salary Offered : As per industry standard.
Company Details : Substance Communications
Address and Contact Details of Company
A-41, 2nd Floor, FIEE Complex,
Okhla Industrial Area, Phase – II,
New Delhi – 110020.
Job Description
At Substance Communication, Hybrid Advertising Creative Digital Marketing Agency is looking for a Digital Performance Marketer who can assist highly skilled Digital Performance Marketer to join our dynamic digital marketing team. The ideal candidate will have a proven track record of planning, implementing, and optimizing digital marketing campaigns across various channels to drive business growth and achieve key performance indicators (KPIs).
Job Responsibilities:
1. Campaign Strategy and Planning:
2. Develop and execute comprehensive digital marketing strategies aligned with business goals.
3. Conduct market research to identify opportunities and trends.
4. Collaborate with cross-functional teams to ensure integrated marketing efforts.
Digital Advertising:
Plan and execute online advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Instagram and others.
Monitor and optimize ad performance to achieve desired outcomes.
Utilize A/B testing to improve campaign effectiveness.
Search Engine Optimization (SEO):
Conduct keyword research and analysis.
Implement on-page and off-page SEO strategies to improve website visibility and rankings.
Monitor and report on SEO performance metrics.
Social Media Optimisation (SMO):
Social Media Optimization (SMO) involves optimizing and enhancing a brand's presence on social media platforms to increase visibility, engagement, and ultimately drive business goals. Here's a breakdown of the typical work involved in Social Media Optimization:
1. Social Media Strategy:
Develop a comprehensive social media strategy aligned with overall business objectives.
Identify target audiences and tailor content and campaigns accordingly.
Conduct competitor analysis to understand industry trends.
2. Profile Optimization:
Ensure that social media profiles are complete, consistent, and reflective of the brand image.
Use high-quality images and compelling descriptions.
Include relevant keywords to enhance discoverability.
3. Content Creation and Publishing:
Develop engaging and shareable content, including text, images, videos, and infographics.
Create a content calendar for consistent posting.
Optimize content for each platform, considering the preferences of the target audience.
4. Audience Engagement:
Monitor social media channels for mentions, comments, and messages.
Respond promptly to inquiries and engage with followers.
Foster a sense of community around the brand.
5. Hashtag Strategy:
Develop and implement a hashtag strategy to increase discoverability.
Research and use trending and relevant hashtags.
Create branded hashtags to encourage user-generated content.
6. Social Media Advertising:
Develop and execute paid social media advertising campaigns to reach specific target audiences.
Use targeting options to maximize the impact of ads.
Monitor and optimize ad performance based on analytics.
7. Analytics and Reporting:
Use social media analytics tools to track key performance indicators (KPIs).
Generate regular reports on the effectiveness of social media efforts.
Analyze data to refine strategies and improve performance.
8. Influencer Collaborations:
Identify and collaborate with influencers in the industry or niche.
Develop partnerships to expand reach and credibility.
Monitor influencer campaigns for effectiveness.
+. Community Building:
Actively participate in relevant social media communities and groups.
Share valuable content and insights to establish the brand as an authority in the field.
Foster relationships with industry peers and influencers.
10. Crisis Management:
Develop a crisis management plan to address any negative situations on social media.
Respond professionally and promptly to negative comments or reviews.
Take appropriate actions to mitigate damage to the brand reputation.
11. Social Listening:
Monitor social media platforms for brand mentions and industry trends.
Use social listening tools to gain insights into customer sentiment.
Incorporate feedback into strategy and content creation.
12. Platform Updates:
Stay informed about changes in algorithms and features on social media platforms.
Adjust strategies accordingly to maximize organic reach.
13. Collaboration with Other Marketing Channels:
Coordinate SMO efforts with other marketing channels for a cohesive strategy.
Ensure consistency in messaging and branding across all channels.
A successful SMO strategy requires a combination of creativity, strategic thinking, and data-driven decision-making to optimize a brand's presence on social media platforms effectively.
Analytics and Reporting:
Set up and analyze performance metrics using tools such as Google Analytics.
Generate regular reports on campaign performance and make data-driven recommendations for improvement.
Provide insights and actionable recommendations to enhance overall digital marketing effectiveness.
Conversion Rate Optimization (CRO):
Identify opportunities to improve website conversion rates.
Implement A/B testing and other CRO strategies to enhance user experience and drive conversions.
Social Media Marketing:
Develop and implement social media strategies to increase brand awareness and engagement.
Monitor and respond to social media trends and audience behavior.
Budget Management:
Manage digital marketing budgets effectively, ensuring optimal allocation and ROI.
Monitor and report on campaign expenditures.
Skills and Qualifications
1. Bachelor's degree in Marketing, Business, or a related field.
2. 2+ years’ experience in Digital Marketing position preferred
3. Proven experience in digital marketing with a focus on performance metrics.
4. In-depth knowledge of digital advertising platforms, SEO, SEM, social media, and email marketing.
5. Strong analytical skills with the ability to interpret data and provide actionable insights.
6. Proficiency in marketing analytics tools such as Google Analytics, AdWords, etc.
7. Excellent communication and collaboration skills.
Benefits:
Competitive salary as per industry standard
Health and wellness programs
Professional development opportunities
Collaborative and innovative work environment
If you are a results-driven digital marketer with a passion for performance, we invite you to apply and contribute to the success of our marketing efforts.
Website of the Agency : www.substanceads.com
E-mail :[email protected]
Position : 2 No’s
Location : Okhla Phase -2, New Delhi
Terms : Full Time
Salary Offered : As per industry standard.
Company Details : Substance Communications
Address and Contact Details of Company
A-41, 2nd Floor, FIEE Complex,
Okhla Industrial Area, Phase – II,
New Delhi – 110020.
Job Description
At Substance Communication, Hybrid Advertising Creative Digital Marketing Agency is looking for a Digital Performance Marketer who can assist highly skilled Digital Performance Marketer to join our dynamic digital marketing team. The ideal candidate will have a proven track record of planning, implementing, and optimizing digital marketing campaigns across various channels to drive business growth and achieve key performance indicators (KPIs).
Job Responsibilities:
1. Campaign Strategy and Planning:
2. Develop and execute comprehensive digital marketing strategies aligned with business goals.
3. Conduct market research to identify opportunities and trends.
4. Collaborate with cross-functional teams to ensure integrated marketing efforts.
Digital Advertising:
Plan and execute online advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Instagram and others.
Monitor and optimize ad performance to achieve desired outcomes.
Utilize A/B testing to improve campaign effectiveness.
Search Engine Optimization (SEO):
Conduct keyword research and analysis.
Implement on-page and off-page SEO strategies to improve website visibility and rankings.
Monitor and report on SEO performance metrics.
Social Media Optimisation (SMO):
Social Media Optimization (SMO) involves optimizing and enhancing a brand's presence on social media platforms to increase visibility, engagement, and ultimately drive business goals. Here's a breakdown of the typical work involved in Social Media Optimization:
1. Social Media Strategy:
Develop a comprehensive social media strategy aligned with overall business objectives.
Identify target audiences and tailor content and campaigns accordingly.
Conduct competitor analysis to understand industry trends.
2. Profile Optimization:
Ensure that social media profiles are complete, consistent, and reflective of the brand image.
Use high-quality images and compelling descriptions.
Include relevant keywords to enhance discoverability.
3. Content Creation and Publishing:
Develop engaging and shareable content, including text, images, videos, and infographics.
Create a content calendar for consistent posting.
Optimize content for each platform, considering the preferences of the target audience.
4. Audience Engagement:
Monitor social media channels for mentions, comments, and messages.
Respond promptly to inquiries and engage with followers.
Foster a sense of community around the brand.
5. Hashtag Strategy:
Develop and implement a hashtag strategy to increase discoverability.
Research and use trending and relevant hashtags.
Create branded hashtags to encourage user-generated content.
6. Social Media Advertising:
Develop and execute paid social media advertising campaigns to reach specific target audiences.
Use targeting options to maximize the impact of ads.
Monitor and optimize ad performance based on analytics.
7. Analytics and Reporting:
Use social media analytics tools to track key performance indicators (KPIs).
Generate regular reports on the effectiveness of social media efforts.
Analyze data to refine strategies and improve performance.
8. Influencer Collaborations:
Identify and collaborate with influencers in the industry or niche.
Develop partnerships to expand reach and credibility.
Monitor influencer campaigns for effectiveness.
+. Community Building:
Actively participate in relevant social media communities and groups.
Share valuable content and insights to establish the brand as an authority in the field.
Foster relationships with industry peers and influencers.
10. Crisis Management:
Develop a crisis management plan to address any negative situations on social media.
Respond professionally and promptly to negative comments or reviews.
Take appropriate actions to mitigate damage to the brand reputation.
11. Social Listening:
Monitor social media platforms for brand mentions and industry trends.
Use social listening tools to gain insights into customer sentiment.
Incorporate feedback into strategy and content creation.
12. Platform Updates:
Stay informed about changes in algorithms and features on social media platforms.
Adjust strategies accordingly to maximize organic reach.
13. Collaboration with Other Marketing Channels:
Coordinate SMO efforts with other marketing channels for a cohesive strategy.
Ensure consistency in messaging and branding across all channels.
A successful SMO strategy requires a combination of creativity, strategic thinking, and data-driven decision-making to optimize a brand's presence on social media platforms effectively.
Analytics and Reporting:
Set up and analyze performance metrics using tools such as Google Analytics.
Generate regular reports on campaign performance and make data-driven recommendations for improvement.
Provide insights and actionable recommendations to enhance overall digital marketing effectiveness.
Conversion Rate Optimization (CRO):
Identify opportunities to improve website conversion rates.
Implement A/B testing and other CRO strategies to enhance user experience and drive conversions.
Social Media Marketing:
Develop and implement social media strategies to increase brand awareness and engagement.
Monitor and respond to social media trends and audience behavior.
Budget Management:
Manage digital marketing budgets effectively, ensuring optimal allocation and ROI.
Monitor and report on campaign expenditures.
Skills and Qualifications
1. Bachelor's degree in Marketing, Business, or a related field.
2. 2+ years’ experience in Digital Marketing position preferred
3. Proven experience in digital marketing with a focus on performance metrics.
4. In-depth knowledge of digital advertising platforms, SEO, SEM, social media, and email marketing.
5. Strong analytical skills with the ability to interpret data and provide actionable insights.
6. Proficiency in marketing analytics tools such as Google Analytics, AdWords, etc.
7. Excellent communication and collaboration skills.
Benefits:
Competitive salary as per industry standard
Health and wellness programs
Professional development opportunities
Collaborative and innovative work environment
If you are a results-driven digital marketer with a passion for performance, we invite you to apply and contribute to the success of our marketing efforts.
Website of the Agency : www.substanceads.com
E-mail :[email protected]
💡 Quick Summary
Seeking a career-building opportunity? The Digital Performance Marketer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
