Job Description
We are seeking a Digital Performance Marketing Manager to join our team and plan, execute and manage all digital marketing campaigns across various platforms.
Responsibilities:
· Plan, execute, and measure experiments and conversion tests all digital marketing campaigns, including near/Instagram/Facebook/You tube ads, display advertising campaigns and marketing databases via email, SMS, WhatsApp, and other channels
· Manage platform native ads- amazon-AMS, flipkart, programmatic platforms- branch.io or Xandr, Google Analytics, Keyword Bidding, Google Adwords Campaign, email marketing tools- mail chimp or similar alternatives for maximum ROI
· Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends, optimize spend and performance based on the insights
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
· Instrument conversion points and optimize user funnels
· Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Must Haves:
· Experience in scaling campaigns profitably
· Managed Budget: 10Lakhs+ per brand per month
· Maintained a healthy ROAS of 4X++
· Excellent with Microsoft Excel and other data mining platforms
· Worked with fashion brands, beauty, fragrances, F&B with a successful growth record and presentable case studies.
Educational Qualification:
· Technological background with deep interest in quantitative analysis, algorithms and metrics
Experience: 1.5 - 4yrs
Responsibilities:
· Plan, execute, and measure experiments and conversion tests all digital marketing campaigns, including near/Instagram/Facebook/You tube ads, display advertising campaigns and marketing databases via email, SMS, WhatsApp, and other channels
· Manage platform native ads- amazon-AMS, flipkart, programmatic platforms- branch.io or Xandr, Google Analytics, Keyword Bidding, Google Adwords Campaign, email marketing tools- mail chimp or similar alternatives for maximum ROI
· Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends, optimize spend and performance based on the insights
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
· Instrument conversion points and optimize user funnels
· Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Must Haves:
· Experience in scaling campaigns profitably
· Managed Budget: 10Lakhs+ per brand per month
· Maintained a healthy ROAS of 4X++
· Excellent with Microsoft Excel and other data mining platforms
· Worked with fashion brands, beauty, fragrances, F&B with a successful growth record and presentable case studies.
Educational Qualification:
· Technological background with deep interest in quantitative analysis, algorithms and metrics
Experience: 1.5 - 4yrs
💡 Quick Summary
Seeking a career-building opportunity? The Digital Performance Marketing manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
