Job Description
About Artha Group
Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. With 130+ investments, 30+ exits, and a cross-border operating model, we operate with speed, structure, and precision.
This role anchors our digital brand presence, overseeing both performance and execution across platforms—ensuring that we show up online with the same discipline we bring to investing.
Role Overview
We’re hiring a Digital & Social Media Associate to lead and integrate Artha’s digital marketing ecosystem. This role manages analysts - one focused on performance + reputation, and the other on social media execution - while collaborating with the content and community teams on daily and campaign-level initiatives.
This is both a managerial and hands-on role. You’ll need to understand content workflows, platform dynamics, analytics dashboards, and growth strategies—without becoming overly specialized in one. You report to the Head of Content & Community and act as the digital point of contact across teams.
Key Responsibilities
Team Management & Execution Oversight
• Lead and review workstreams of analysts: one in digital performance/ORM, and one in social media publishing.
• Set weekly priorities, clear timelines, and quality benchmarks across publishing, reporting, and lead tracking.• Run weekly reviews and monthly reporting roll-ups for the Head of Content & Community.
Digital Performance Integration
• Review and synthesize key digital metrics (web traffic, engagement rates, conversion paths).
• Collaborate with SEO/SEM partners to ensure campaign results align with traffic and lead-gen goals.
• Approve platform-wide publishing schedules based on performance trends and brand goals.
Research & Content Alignment
• Conduct research to support the content team with post ideas, industry benchmarking, or thought leadership
• Stay on top of competitor digital behavior—who’s doing what, and what’s gaining traction.
Growth & Campaign Enablement
• Support digital campaign planning—identifying organic and paid levers to scale visibility.
• Collaborate on social experiments (caption formats, scheduling slots, content types) and track results.
What We’re Looking For
Experience & Skills
• 4–6 years of experience in digital marketing, social media operations, or growth management.
• Prior experience managing a small team or function across performance and creative workstreams.
• Strong working knowledge of content workflows, analytics dashboards, and web performance tools.
• Proven ability to collaborate across marketing, content, and leadership teams to execute with clarity and speed.
Mindset & Traits
• Structured and clear-headed—can prioritize, delegate, and fix problems before they escalate.Compensation:
Total Annual Compensation: ₹21,00,000
• Fixed Annual CTC: ₹ 18,00,000
• Annual Retention Bonus: ₹3,00,000 (paid at year-end, not performance-linked)
Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. With 130+ investments, 30+ exits, and a cross-border operating model, we operate with speed, structure, and precision.
This role anchors our digital brand presence, overseeing both performance and execution across platforms—ensuring that we show up online with the same discipline we bring to investing.
Role Overview
We’re hiring a Digital & Social Media Associate to lead and integrate Artha’s digital marketing ecosystem. This role manages analysts - one focused on performance + reputation, and the other on social media execution - while collaborating with the content and community teams on daily and campaign-level initiatives.
This is both a managerial and hands-on role. You’ll need to understand content workflows, platform dynamics, analytics dashboards, and growth strategies—without becoming overly specialized in one. You report to the Head of Content & Community and act as the digital point of contact across teams.
Key Responsibilities
Team Management & Execution Oversight
• Lead and review workstreams of analysts: one in digital performance/ORM, and one in social media publishing.
• Set weekly priorities, clear timelines, and quality benchmarks across publishing, reporting, and lead tracking.• Run weekly reviews and monthly reporting roll-ups for the Head of Content & Community.
Digital Performance Integration
• Review and synthesize key digital metrics (web traffic, engagement rates, conversion paths).
• Collaborate with SEO/SEM partners to ensure campaign results align with traffic and lead-gen goals.
• Approve platform-wide publishing schedules based on performance trends and brand goals.
Research & Content Alignment
• Conduct research to support the content team with post ideas, industry benchmarking, or thought leadership
• Stay on top of competitor digital behavior—who’s doing what, and what’s gaining traction.
Growth & Campaign Enablement
• Support digital campaign planning—identifying organic and paid levers to scale visibility.
• Collaborate on social experiments (caption formats, scheduling slots, content types) and track results.
What We’re Looking For
Experience & Skills
• 4–6 years of experience in digital marketing, social media operations, or growth management.
• Prior experience managing a small team or function across performance and creative workstreams.
• Strong working knowledge of content workflows, analytics dashboards, and web performance tools.
• Proven ability to collaborate across marketing, content, and leadership teams to execute with clarity and speed.
Mindset & Traits
• Structured and clear-headed—can prioritize, delegate, and fix problems before they escalate.Compensation:
Total Annual Compensation: ₹21,00,000
• Fixed Annual CTC: ₹ 18,00,000
• Annual Retention Bonus: ₹3,00,000 (paid at year-end, not performance-linked)
💡 Quick Summary
Seeking a career-building opportunity? The Digital & Social Media Associate position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
