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Published
3 April 2026
Location
9 Basedow Road, Tanunda, Australia
Category
Sales & Marketing
Job Type
Full-time
Closing Date
30/04/2026
Annual Salary
$100,000+per year
Description
The Opportunity
We are seeking a commercially driven Direct to Consumer, Digital Marketing Manager to lead the strategy, performance and growth of our DTC channels.
This role sits at the intersection of marketing and sales. It is responsible for driving the luxury brand narrative, setting and implementing the strategy to grow revenue, ensuring standards and messaging is on brand and drive key external relationships.
You will lead a team of managers (Wine Club) and external partners (PR agency, Telesales providers, Website Provider), and provide marketing leadership and support to the Cellar Doors & Functions Managers with a focus on KPIs, sales growth, luxury positioning and customer lifetime value. You will bring experience and expertise in the digital, social and online marketing channels.
The core objective: Increase DTC revenue and elevate the brand's luxury positioning through strong marketing strategy, compelling messaging, premium experiences and disciplined performance management.
Key Accountabilities
PR, Digital Marketing & Brand
Set brand messaging and media positioning with a strong luxury focus
Manage and direct the external PR agency
Oversee press releases, media opportunities and brand storytelling
Ensure PR supports luxury positioning and sales growth
In conjunction with the Export Sales Director and Senior Wine Maker, own direct relationships with Key wine writers and critics.
Oversee social media direction and content standards
Develop overarching content and messaging strategy
Own Digital Advertising budget and plan, implement content.
Own website evolution and brand presentation
Ensure consistency across all customer touchpoints
Align marketing campaigns with sales objectives
Wine Club & Online sales Channel
A Wine Club Manager executes campaigns and manages database workflows.
Your role is to:
Own the DTC revenue strategy and growth targets
Define offers, pricing strategy and product releases
Oversee website direction and customer journey optimisation
Set campaign themes and messaging
Oversee CRM strategy and database growth
Appoint and manage outsourced telesales providers
Drive acquisition, retention and premiumisation strategies
Monitor performance and optimise for elevated customer offerings and increased customer lifetime value
Cellar Doors, Events & Functions
Provide strategic marketing leadership to the Barossa, Sydney Cellar Doors and Events & Functions
Align cellar door and events activity with marketing campaigns and DTC growth strategies
Identify partnerships, corporate opportunities and local growth channels leading key external relationships
What Success Looks Like
Growth in overall DTC revenue
Increased luxury SKU sales and premium average order value
Stronger focus on top tier/ VIP wine club members acquisition and retention
High-performing team, Cellar Door, Functions and Wine Club Managers
Clear luxury positioning across all channels
Measurable growth in customer lifetime value
Strong external partnerships and brand visibility
About You
7+ years' experience in Direct to Consumer marketing channels, wine, luxury hospitality, FMCG or premium retail
Proven track record in DTC sales growth
Strong marketing foundation with a sales-driven mindset
Experience managing managers and external agencies
Commercially astute with strong financial literacy
Strategic thinker who can translate vision into measurable results
Confident working across digital, CRM and eCommerce platforms
Passion for premium wine and luxury customer experiences
You are commercially sharp, brand-savvy and performance-oriented. You understand how to define messaging, elevate positioning, and drive teams toward ambitious revenue outcomes. You are equally comfortable in strategy discussions and KPI reviews.
Why Join Us?
Influence the future growth of a respected Barossa luxury brand
Lead and shape the DTC strategy end-to-end
Work with passionate teams across two premium locations
Drive measurable impact in an ambitious SME
Elevate luxury positioning and customer experience standards
If you are a marketing-led sales leader ready to drive luxury DTC growth in the wine industry, we would love to hear from you.
Please apply with your CV and a cover letter outlining your experience in premium brand marketing and direct-to-consumer sales growth.
Start of main content
Job title, keywords or company
South Australia
50 km
Last 24 hours
filter
Pay
filter
Remote
filter
Job Type
filter
Education level
filter
jobs in South Australia
100+ jobs - since yesterday
Direct to Consumer, Digital Marketing Manager
Chateau Tanunda
Tanunda SA
Retail Sales Assistant
Total Tools
Wingfield SA
Employee assistance program
On-site parking
Field Service Technician II
Carrier
Findon SA
AI Delivery Lead
Often responds within 1 day
Capgemini
Greater Adelaide SA
Peer Practitioner
Sonder
Salisbury SA 5108
Parental leave
Annual leave
Salary packaging
Stores Operations
BAE Systems
Edinburgh SA
View similar jobs with this employer
PRINCIPAL BAND A-6 / SC4 - NORTHFIELD PRIMARY SCHOOL
Department for Education, South Australia
Northfield SA
Process Operator (Crushing Assistant)
Wilmar
Inkerman SA
Referral program
Mental Health Clinician
Summit Health
Mount Barker SA
Annual leave
Salary packaging
Property Manager
Elders
Mount Gambier SA
Process Operator (Weighbridge)
Wilmar
Inkerman SA
Referral program
Forklift Driver
Knauf Australia
Woodville North SA 5012
Parental leave
Health insurance
Gym membership
Insurance services
On-site parking
Service Leader
Camp Australia
South Australia
Parental leave
Employee assistance program
Parts Person
Brandt Tractor
Mount Gambier SA
Employee assistance program
Opportunities for advancement
Ag Science ANZ Trialling Manager
PepsiCo
Regency Park SA 5010
Part-Time Assistant Store Manager | Port Adelaide | HOUSE
Global Retail Brands
Port Adelaide SA 5015
Receptionist
Bupa
Goodwood SA
Health insurance
Insurance services
Floating Trainee Batcher
Adbri Concrete
Gillman SA 5013
Casual General Labourer
Show Support
Wayville SA 5034
Raw Materials Operator - Afternoon Shift
PepsiCo
Regency Park SA 5010
Parental leave
Health insurance
Insurance services
Production Coordinator
BAE Systems
Edinburgh SA
View similar jobs with this employer
Project Administrator
Venergy Solar
Hindmarsh SA
Subway Strathalbyn - Sandwich Artist
OTR Group
Strathalbyn SA 5255
On-the-job training
Uniform provided
View similar jobs with this employer
Nurse Unit Manager Renal - Chemotherapy & Infusion Unit
SA Health
Adelaide Hills SA
Employee assistance program
Salary packaging
Alpha-H | Marketing Coordinator | Brand and Retail Marketing | New Headcount
Vita Green Health Product Company Limited
South Australia
Annual leave
Employee discount
People also searched:
Employers: Post a Job
Published
3 April 2026
Location
9 Basedow Road, Tanunda, Australia
Category
Sales & Marketing
Job Type
Full-time
Closing Date
30/04/2026
Annual Salary
$100,000+per year
Description
The Opportunity
We are seeking a commercially driven Direct to Consumer, Digital Marketing Manager to lead the strategy, performance and growth of our DTC channels.
This role sits at the intersection of marketing and sales. It is responsible for driving the luxury brand narrative, setting and implementing the strategy to grow revenue, ensuring standards and messaging is on brand and drive key external relationships.
You will lead a team of managers (Wine Club) and external partners (PR agency, Telesales providers, Website Provider), and provide marketing leadership and support to the Cellar Doors & Functions Managers with a focus on KPIs, sales growth, luxury positioning and customer lifetime value. You will bring experience and expertise in the digital, social and online marketing channels.
The core objective: Increase DTC revenue and elevate the brand's luxury positioning through strong marketing strategy, compelling messaging, premium experiences and disciplined performance management.
Key Accountabilities
PR, Digital Marketing & Brand
Set brand messaging and media positioning with a strong luxury focus
Manage and direct the external PR agency
Oversee press releases, media opportunities and brand storytelling
Ensure PR supports luxury positioning and sales growth
In conjunction with the Export Sales Director and Senior Wine Maker, own direct relationships with Key wine writers and critics.
Oversee social media direction and content standards
Develop overarching content and messaging strategy
Own Digital Advertising budget and plan, implement content.
Own website evolution and brand presentation
Ensure consistency across all customer touchpoints
Align marketing campaigns with sales objectives
Wine Club & Online sales Channel
A Wine Club Manager executes campaigns and manages database workflows.
Your role is to:
Own the DTC revenue strategy and growth targets
Define offers, pricing strategy and product releases
Oversee website direction and customer journey optimisation
Set campaign themes and messaging
Oversee CRM strategy and database growth
Appoint and manage outsourced telesales providers
Drive acquisition, retention and premiumisation strategies
Monitor performance and optimise for elevated customer offerings and increased customer lifetime value
Cellar Doors, Events & Functions
Provide strategic marketing leadership to the Barossa, Sydney Cellar Doors and Events & Functions
Align cellar door and events activity with marketing campaigns and DTC growth strategies
Identify partnerships, corporate opportunities and local growth channels leading key external relationships
What Success Looks Like
Growth in overall DTC revenue
Increased luxury SKU sales and premium average order value
Stronger focus on top tier/ VIP wine club members acquisition and retention
High-performing team, Cellar Door, Functions and Wine Club Managers
Clear luxury positioning across all channels
Measurable growth in customer lifetime value
Strong external partnerships and brand visibility
About You
7+ years' experience in Direct to Consumer marketing channels, wine, luxury hospitality, FMCG or premium retail
Proven track record in DTC sales growth
Strong marketing foundation with a sales-driven mindset
Experience managing managers and external agencies
Commercially astute with strong financial literacy
Strategic thinker who can translate vision into measurable results
Confident working across digital, CRM and eCommerce platforms
Passion for premium wine and luxury customer experiences
You are commercially sharp, brand-savvy and performance-oriented. You understand how to define messaging, elevate positioning, and drive teams toward ambitious revenue outcomes. You are equally comfortable in strategy discussions and KPI reviews.
Why Join Us?
Influence the future growth of a respected Barossa luxury brand
Lead and shape the DTC strategy end-to-end
Work with passionate teams across two premium locations
Drive measurable impact in an ambitious SME
Elevate luxury positioning and customer experience standards
If you are a marketing-led sales leader ready to drive luxury DTC growth in the wine industry, we would love to hear from you.
Please apply with your CV and a cover letter outlining your experience in premium brand marketing and direct-to-consumer sales growth.
💡 Quick Summary
Seeking a career-building opportunity? The Direct to Consumer, Digital Marketing Manager position is now open for candidates interested in the BPO Jobs sector. This role in Acton offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in BPO Jobs is a plus.
