Job Description
Role Summary & Impact
In this role, you will drive and shape measurement strategy and testing for one of our largest clients. You will partner with local and global Business Science teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, as well as MMM and potentially MTA. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.
Key Responsibilities
Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
Present to clients and prospective clients on results of current projects as well as new business opportunities.
Work on-site with the client, when appropriate.
Ensure a high level of client satisfaction.
Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
Develop, train and groom team including Analysts, Sr. Analysts, Managers.
Requirements
Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Familiarity with online-offline attribution modeling approaches.
Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools.
Familiarity with SQL recommended. Familiarity with Tableau, PowerBI, or other visualization tools recommended.
Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
Excellent problem-solving, organizational and analytical skills.
Excellent written, verbal communication and presentation skills. Ability to inspire others and develop managers, analysts and data architects.
Ability to work in a team, promote collaboration and interact with all levels of staff.
Experience working in a global agency network will be highly valued.
Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
In this role, you will drive and shape measurement strategy and testing for one of our largest clients. You will partner with local and global Business Science teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, as well as MMM and potentially MTA. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.
Key Responsibilities
Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
Present to clients and prospective clients on results of current projects as well as new business opportunities.
Work on-site with the client, when appropriate.
Ensure a high level of client satisfaction.
Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
Develop, train and groom team including Analysts, Sr. Analysts, Managers.
Requirements
Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Familiarity with online-offline attribution modeling approaches.
Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools.
Familiarity with SQL recommended. Familiarity with Tableau, PowerBI, or other visualization tools recommended.
Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
Excellent problem-solving, organizational and analytical skills.
Excellent written, verbal communication and presentation skills. Ability to inspire others and develop managers, analysts and data architects.
Ability to work in a team, promote collaboration and interact with all levels of staff.
Experience working in a global agency network will be highly valued.
Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
💡 Quick Summary
Seeking a career-building opportunity? The Director, Analytics New York, New York position is now open for candidates interested in the MIS Executive sector. This role in New York City offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
