Job Description
Sports Commerce at FanCode:
India is one of the largest and ever-growing sports’ fan bases. At FanCode Shop, we are transforming the way Indian sports fans perceive and buy official merchandise. We collaborate with the biggest names in Indian and global sport and bring authentic, fashionable merchandise to fans wherever they are. FIFA, ICC, NBA, the biggest European football clubs, and IPL franchises are some of our partners.
FanCode Shop works on multiple fronts such as licensing, distribution, and retailing across platforms to ensure fans can purchase sports merchandise of their choice with ease, affordability, and trust. If it's a sport, it’s on FanCode!
As the Sr Manager / Director - Buying & Merchandising, You will be responsible for
Managing all aspects of the merchandise category, including business development, commercial negotiations, demand planning, partnering with vendors, marketing, logistics & distribution, etc.
Working closely with the product and tech teams to ensure our offerings meet
Driving growth strategy and partnerships with sports federations and clubs, sports brands, etc.
Leading product development, demand planning, design, sourcing operations, and contract manufacturing.
Converting acquired licenses into physical products.
Managing inventory levels to optimize sales and minimize inventory risk.
Collaborating with the logistics and distribution team to ensure timely delivery of merchandise
Must-Have
8+ years of experience in category management and sourcing, preferably in the sports merchandise industry.
Strong business development skills, with a proven track record of building successful partnerships with key industry players.
Experience in product development, demand planning, design, sourcing operations, and contract manufacturing.
Strong analytical and problem-solving skills.
Good-to-Have
Passion for sports and understanding of the sports industry.
Experience working in a fast-paced startup environment.
Dream Sports is India’s leading sports technology company with brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier digital sports platform that personalizes content and commerce for all sports fans, DreamSetGo, a sports experiences platform, and DreamPay, a payment solutions provider. It has founded the Dream Sports Foundation to help and champion sportspeople and is an active member of the Federation of Indian Fantasy Sports, the nodal body for the Fantasy Sports industry in India.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is always working on its mission to ‘Make Sports Better’ and is located in Mumbai. Dream Sports has been featured as a ‘Great Places to Work’ by the Great Place to Work’ Institute for four consecutive years. It is also the only sports tech company among India’s best companies to work for in 2021.
For more information: https://dreamsports.group/
About FanCode:
FanCode is India’s premier digital sports destination committed to giving all fans a highly personalized experience across Content, Community, and Commerce.
Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2026, FanCode offers interactive live streaming, sports fan merchandise (FanCode Shop), fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics (Fantasy Research Hub), expert fantasy tips, sports news and much more.
FanCode has partnered with both domestic and international sports leagues and associations across multiple sports such as three of the top American Leagues - MLB, NFL, and NBA, FIVB, West Indies Cricket Board, Bangladesh Premier League, Caribbean Premier League, Bundesliga, and I-League.
Dream Sports India’s leading Sports Technology company is the parent company of FanCode with brands such as Dream11 also in its portfolio.
FanCode has already amassed over 2 crore+ app installs and won the “Best Sports Startup” award at FICCI India Sports Awards 2026.
Get the FanCode App: iOS | Android
Website: www.fancode.com
FanCode Shop: www.shop.fancode.com
India is one of the largest and ever-growing sports’ fan bases. At FanCode Shop, we are transforming the way Indian sports fans perceive and buy official merchandise. We collaborate with the biggest names in Indian and global sport and bring authentic, fashionable merchandise to fans wherever they are. FIFA, ICC, NBA, the biggest European football clubs, and IPL franchises are some of our partners.
FanCode Shop works on multiple fronts such as licensing, distribution, and retailing across platforms to ensure fans can purchase sports merchandise of their choice with ease, affordability, and trust. If it's a sport, it’s on FanCode!
As the Sr Manager / Director - Buying & Merchandising, You will be responsible for
Managing all aspects of the merchandise category, including business development, commercial negotiations, demand planning, partnering with vendors, marketing, logistics & distribution, etc.
Working closely with the product and tech teams to ensure our offerings meet
Driving growth strategy and partnerships with sports federations and clubs, sports brands, etc.
Leading product development, demand planning, design, sourcing operations, and contract manufacturing.
Converting acquired licenses into physical products.
Managing inventory levels to optimize sales and minimize inventory risk.
Collaborating with the logistics and distribution team to ensure timely delivery of merchandise
Must-Have
8+ years of experience in category management and sourcing, preferably in the sports merchandise industry.
Strong business development skills, with a proven track record of building successful partnerships with key industry players.
Experience in product development, demand planning, design, sourcing operations, and contract manufacturing.
Strong analytical and problem-solving skills.
Good-to-Have
Passion for sports and understanding of the sports industry.
Experience working in a fast-paced startup environment.
Dream Sports is India’s leading sports technology company with brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier digital sports platform that personalizes content and commerce for all sports fans, DreamSetGo, a sports experiences platform, and DreamPay, a payment solutions provider. It has founded the Dream Sports Foundation to help and champion sportspeople and is an active member of the Federation of Indian Fantasy Sports, the nodal body for the Fantasy Sports industry in India.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is always working on its mission to ‘Make Sports Better’ and is located in Mumbai. Dream Sports has been featured as a ‘Great Places to Work’ by the Great Place to Work’ Institute for four consecutive years. It is also the only sports tech company among India’s best companies to work for in 2021.
For more information: https://dreamsports.group/
About FanCode:
FanCode is India’s premier digital sports destination committed to giving all fans a highly personalized experience across Content, Community, and Commerce.
Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2026, FanCode offers interactive live streaming, sports fan merchandise (FanCode Shop), fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics (Fantasy Research Hub), expert fantasy tips, sports news and much more.
FanCode has partnered with both domestic and international sports leagues and associations across multiple sports such as three of the top American Leagues - MLB, NFL, and NBA, FIVB, West Indies Cricket Board, Bangladesh Premier League, Caribbean Premier League, Bundesliga, and I-League.
Dream Sports India’s leading Sports Technology company is the parent company of FanCode with brands such as Dream11 also in its portfolio.
FanCode has already amassed over 2 crore+ app installs and won the “Best Sports Startup” award at FICCI India Sports Awards 2026.
Get the FanCode App: iOS | Android
Website: www.fancode.com
FanCode Shop: www.shop.fancode.com
💡 Quick Summary
Seeking a career-building opportunity? The Director | Buying Merchandising position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai, Maharashtra offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
