Job highlights
Identified by Google from the original job post
Qualifications
Minimum 7 plus years experience in a higher education environment
Familiarity with best practices in CRM data management and marketing automation
A relevant combination of education and experience may be considered
Knowledge of business and management principles
Ability to direct, manage, implement, and evaluate department operations
Ability to establish department goals, and objectives that support the strategic plan
Ability to effectively plan, delegate and/or supervise the work of others
Ability to lead, motivate, develop, and train others
Strategic thinking and problem-solving
Excellent project management skills
Strong analytical and technical abilities
Effective communication and presentation skills
Ability to work collaboratively across departments
CRM Expertise: Slate, Salesforce, Salesforce Marketing Cloud
Experience with data management and marketing automation tools
Analytical Skills: Strong experience in measuring marketing ROI, campaign performance, and understanding attribution within the CRM
CRM Communication Skills: Proficiency in deploying communications within the CRM, including email campaigns and automated workflows
Technical Skills: Ability to build and manage queries within the CRM to extract and manipulate data for targeted marketing and reporting
Collaboration: Highly collaborative with the ability to build strong relationships across teams
Communication Skills: Excellent verbal and written communication skills with the ability to present complex information clearly
Detail-Oriented: High level of attention to detail and accuracy
Responsibilities
You will have the opportunity to re-invent our CRM operations within the communications and marketing function and play a leading role within Miami Herbert’s wider digital and data transformation
You will own the CRM strategy and roadmap, with responsibilities spanning across data management, segmentation, campaign execution, and performance tracking
One of the goals of this position is to create the right data infrastructure using existing tools to enable the School to better engage with prospective and current students, alumni, and other stakeholders
This role will suit you if you are highly collaborative with a positive attitude, as you will lead on projects across Miami Herbert teams
Lead CRM Operations: Oversee all aspects of CRM management, including maintaining data integrity, optimizing CRM processes, and ensuring seamless integration with other university systems
Campaign Execution: Design and implement targeted marketing campaigns using Slate and Salesforce to enhance student engagement and recruitment efforts
Data Segmentation: Develop and manage customer segmentation strategies to personalize communication and improve engagement
Performance Reporting: Deliver reports and presentations in simple and accessible ways to business stakeholders to help meet business goals
Use CRM data to generate insights and track key performance indicators (KPIs)
Attribution Analysis: Ensure accurate attribution within the CRM to understand how different channels contribute to conversions and engagements
Training and Support: Provide training and support to staff on CRM best practices and functionalities
Act as the primary point of contact for CRM-related inquiries and issues
Stakeholder Collaboration: Build strong relationships with key stakeholders to gain a deep understanding of CRM and reporting requirements needed to meet the School’s goals
System Integration: Partner with IT and other departments to align on data structure, organization, and performance
Communication Deployment: Manage the deployment of communications within the CRM, including email campaigns, automated workflows, and other communication strategies
Query Building & Dashboards: Develop, manage, and optimize queries within the CRM to extract, manipulate, and visualize data for targeted marketing efforts and reporting
Create and maintain dashboards and visualizations to provide real-time insights and support data-driven decision-making
Job description
Current Employees:

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We are looking for a dynamic CRM Marketing Director to join our Marketing team. You will have the opportunity to re-invent our CRM operations within the communications and marketing function and play a leading role within Miami Herbert’s wider digital and data transformation. You will own the CRM strategy and roadmap, with responsibilities spanning across data management, segmentation, campaign execution, and performance tracking. One of the goals of this position is to create the right data infrastructure using existing tools to enable the School to better engage with prospective and current students, alumni, and other stakeholders. This role will suit you if you are highly collaborative with a positive attitude, as you will lead on projects across Miami Herbert teams.
• Lead CRM Operations: Oversee all aspects of CRM management, including maintaining data integrity, optimizing CRM processes, and ensuring seamless integration with other university systems.
• Campaign Execution: Design and implement targeted marketing campaigns using Slate and Salesforce to enhance student engagement and recruitment efforts.
• Data Segmentation: Develop and manage customer segmentation strategies to personalize communication and improve engagement.
• Performance Reporting: Deliver reports and presentations in simple and accessible ways to business stakeholders to help meet business goals. Use CRM data to generate insights and track key performance indicators (KPIs).
• Attribution Analysis: Ensure accurate attribution within the CRM to understand how different channels contribute to conversions and engagements.
• Training and Support: Provide training and support to staff on CRM best practices and functionalities. Act as the primary point of contact for CRM-related inquiries and issues.
• Stakeholder Collaboration: Build strong relationships with key stakeholders to gain a deep understanding of CRM and reporting requirements needed to meet the School’s goals.
• System Integration: Partner with IT and other departments to align on data structure, organization, and performance.
• Communication Deployment: Manage the deployment of communications within the CRM, including email campaigns, automated workflows, and other communication strategies.
• Query Building & Dashboards: Develop, manage, and optimize queries within the CRM to extract, manipulate, and visualize data for targeted marketing efforts and reporting. Create and maintain dashboards and visualizations to provide real-time insights and support data-driven decision-making.

Qualifications

CORE QUALIFICATIONS

Education:

Bachelor’s degree in relevant business field, Master’s degree preferred.

Experience:

Minimum 7 plus years experience in a higher education environment. Familiarity with best practices in CRM data management and marketing automation. A relevant combination of education and experience may be considered

Knowledge, Skills and Attitudes:
• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to lead, motivate, develop, and train others.

Key Competencies:
• Strategic thinking and problem-solving
• Excellent project management skills
• Strong analytical and technical abilities
• Effective communication and presentation skills
• Ability to work collaboratively across departments

Who We Are Looking For:
• CRM Expertise: Slate, Salesforce, Salesforce Marketing Cloud. Experience with data management and marketing automation tools.
• Analytical Skills: Strong experience in measuring marketing ROI, campaign performance, and understanding attribution within the CRM.
• CRM Communication Skills: Proficiency in deploying communications within the CRM, including email campaigns and automated workflows.
• Technical Skills: Ability to build and manage queries within the CRM to extract and manipulate data for targeted marketing and reporting.
• Collaboration: Highly collaborative with the ability to build strong relationships across teams.
• Communication Skills: Excellent verbal and written communication skills with the ability to present complex information clearly.
• Detail-Oriented: High level of attention to detail and accuracy.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Staff

Pay Grade:

A11