Department
Sales & Marketing
Job posted on
Jul 12, 2024
Employment type
Permanent

Job Title: Director of Marketing

Location: Bangalore

Education: Undergraduate in any discipline. MBA is preferred

Experience: 5 to 8 years of relevant experience.


Job Responsibilities:
Build, develop, and grow the Marketing team for a B2B company with global customers and a primary focus on the US market
Own and impact the two primary areas of marketing focus: lead generation and branding/awareness
Develop strategic marketing plans to create new revenue opportunities, upsell and cross-sell with existing customers, and significantly increase the brand awareness in market
Define and execute on marketing plans, programs and processes to achieve the various revenue, margin, and customer related targets
Own all digital marketing plans and roadmaps, based on pre-identified outcomes and metrics
Engage with and impact ratings by industry analysts such as Gartner and Forrester, review agencies such as G2 and TrustRadius, and functional forums such as HRTech.
Independently build, manage client interactions that will lend to building quality artefacts and connects that can be leveraged by the organization
Creative management of customer events - Ideation of concepts and themes based on technology and business trends, attendee experience design etc.
Identify the right set of vendors and channels, and work effectively with the commercial team (pre-sales, account executives, SDR, customer success teams) to deliver success
Understand target markets and use-cases, industry and customer trends, competitive landscape, and help position product effectively to win in the market
Think out of the box, manage expectations of internal and external stakeholders

Essential skills/competencies:
Experience in B2B marketing with a primary focus on US and global markets/customers
Expert in digital marketing across all channels including website, social media
Demonstrated experience in driving high quality lead generation and conversion
Excellent people management skills, to motivate team despite repetitive tasks
Excellent Interpersonal skills, presentation skills and high problem-solving ability.
Time and Budget management skills, multi-task, prioritize effectively to meet project deadlines
Analytical skills to forecast and identify trends and challenges
Proactively define and drive customer strategies and goals
Ensure excellent customer service and quality delivery
High energy level and enthusiasm
High level of ethics and integrity

Other Requirements:
Leadership skills, with ability to build and manage high performance teams
Deep knowledge of customer interfacing and negotiations
Proven ability to achieve sales and customer satisfaction objectives
Expert communicator, able to communicate effectively in short and long form
Able to partner with and influence senior leaders
Creative, Self-starter, who is highly motivated, focused, curious to learn