Job Description
Full job description
Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Job Title: Director, Marketing & Digital, Tapestry ANZ
Reporting into: Senior Director, Marketing, Tapestry SEAO (Direct reporting line)
General Manager, Tapestry ANZ (Matrix Reporting line)
Location: Sydney, Australia
Primary Purpose: The Director of Marketing & Digital is responsible for leading the strategic direction and execution of digital and brand marketing initiatives across the ANZ market for our brands. This role will drive integrated marketing strategies that enhance brand equity, customer engagement, and commercial performance. The incumbent will oversee digital media, CRM, campaign optimization, agency partnerships, and technical infrastructure, ensuring alignment with global standards and local market dynamics.
This role requires strong cross-functional collaboration, leadership of internal and external teams, and a data-driven approach to marketing innovation and operational excellence.
The key responsibilities are:
Strategic Marketing Leadership
Develop and execute the annual Marketing Activation Plan (MAP), ensuring balanced investment across digital, media, PR, CRM, and brand channels.
Define and optimize upper and lower funnel strategies to drive brand awareness and conversion.
Lead performance marketing initiatives across SEM, SEO, paid social, affiliates, and retargeting.
Digital Team & Agency Management
Assess and evolve the structure and capabilities of the internal marketing, digital and CRM teams.
Lead agency reviews, define scopes of work, and manage tender processes to ensure best-in-class partnerships.
Foster a high-performance culture across internal and external teams, aligned with business goals.
Campaign & CRM Optimization
Oversee CRM strategy, including lifecycle campaigns, personalization and data-driven targeting.
Enhance campaign performance through continuous testing, optimization and KPI tracking.
Drive adoption and innovation in tools to elevate email marketing personalization.
Digital Infrastructure & Vendor Oversight
Evaluate and enhance the technical architecture supporting digital marketing and CRM operations.
Identify and manage vendor relationships to support scalable, secure, and cost-effective solutions.
Ensure compliance with Tapestry’s global data governance and security standards.
Logistics & Fulfilment Transition
Collaborate with Operations to assess current logistics capabilities and plan for warehouse transition.
Develop and implement a risk-mitigated transition strategy that maintains service levels and operational efficiency.
Compliance & Data Integrity
Ensure integration of platforms meets internal compliance standards.
Maintain accuracy and reliability across all retail and marketing reporting systems.
The accomplished individual will possess...
At least 10 years’ experience in digital marketing strategy, CRM, and campaign optimization.
Strong knowledge of digital channels including SEM, SEO, social, and affiliate marketing.
Experience working with development teams and reviewing technical architecture.
Ability to manage vendor relationships and conduct tender processes.
Strong analytical skills with the ability to evaluate performance data and make recommendations.
Excellent communication and cross-functional collaboration skills.
Experience in logistics, warehouse transitions, and supply chain management is a plus.
An outstanding professional will have...
Clear written and verbal communication skills
Comfortable in presenting and communicating to upper management
Self-starter and able to work independently and as a team player
BA/BS university degree or its equivalent in marketing, business, finance, economics, or supply chain.
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance : Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams : Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Managerial Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, ****** orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/
Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, ****** orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc .
Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Job Title: Director, Marketing & Digital, Tapestry ANZ
Reporting into: Senior Director, Marketing, Tapestry SEAO (Direct reporting line)
General Manager, Tapestry ANZ (Matrix Reporting line)
Location: Sydney, Australia
Primary Purpose: The Director of Marketing & Digital is responsible for leading the strategic direction and execution of digital and brand marketing initiatives across the ANZ market for our brands. This role will drive integrated marketing strategies that enhance brand equity, customer engagement, and commercial performance. The incumbent will oversee digital media, CRM, campaign optimization, agency partnerships, and technical infrastructure, ensuring alignment with global standards and local market dynamics.
This role requires strong cross-functional collaboration, leadership of internal and external teams, and a data-driven approach to marketing innovation and operational excellence.
The key responsibilities are:
Strategic Marketing Leadership
Develop and execute the annual Marketing Activation Plan (MAP), ensuring balanced investment across digital, media, PR, CRM, and brand channels.
Define and optimize upper and lower funnel strategies to drive brand awareness and conversion.
Lead performance marketing initiatives across SEM, SEO, paid social, affiliates, and retargeting.
Digital Team & Agency Management
Assess and evolve the structure and capabilities of the internal marketing, digital and CRM teams.
Lead agency reviews, define scopes of work, and manage tender processes to ensure best-in-class partnerships.
Foster a high-performance culture across internal and external teams, aligned with business goals.
Campaign & CRM Optimization
Oversee CRM strategy, including lifecycle campaigns, personalization and data-driven targeting.
Enhance campaign performance through continuous testing, optimization and KPI tracking.
Drive adoption and innovation in tools to elevate email marketing personalization.
Digital Infrastructure & Vendor Oversight
Evaluate and enhance the technical architecture supporting digital marketing and CRM operations.
Identify and manage vendor relationships to support scalable, secure, and cost-effective solutions.
Ensure compliance with Tapestry’s global data governance and security standards.
Logistics & Fulfilment Transition
Collaborate with Operations to assess current logistics capabilities and plan for warehouse transition.
Develop and implement a risk-mitigated transition strategy that maintains service levels and operational efficiency.
Compliance & Data Integrity
Ensure integration of platforms meets internal compliance standards.
Maintain accuracy and reliability across all retail and marketing reporting systems.
The accomplished individual will possess...
At least 10 years’ experience in digital marketing strategy, CRM, and campaign optimization.
Strong knowledge of digital channels including SEM, SEO, social, and affiliate marketing.
Experience working with development teams and reviewing technical architecture.
Ability to manage vendor relationships and conduct tender processes.
Strong analytical skills with the ability to evaluate performance data and make recommendations.
Excellent communication and cross-functional collaboration skills.
Experience in logistics, warehouse transitions, and supply chain management is a plus.
An outstanding professional will have...
Clear written and verbal communication skills
Comfortable in presenting and communicating to upper management
Self-starter and able to work independently and as a team player
BA/BS university degree or its equivalent in marketing, business, finance, economics, or supply chain.
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance : Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams : Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Managerial Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, ****** orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/
Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, ****** orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc .
💡 Quick Summary
Seeking a career-building opportunity? The Director, Marketing & Digital, Tapestry ANZ position is now open for candidates interested in the Media & Communication sector. This role in Abbeyvale offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
