Job highlights
Identified by Google from the original job post
Qualifications
Comprehensive knowledge of marketing automation platforms, CRM systems, and data analytics tools
Expertise in Google Analytics, including GA4
Exceptional leadership, communication, and project management abilities
Strategic inclination coupled with a methodical execution approach
Familiarity with data privacy regulations and laws (e.g., GDPR, CCPA)
Strong interpersonal skills complemented by a collaborative mindset
Experience with project management tools such as Wrike
Organized, proactive, and dependable work ethic
Profound understanding of direct marketing principles
Bachelor's degree in Marketing, Information Technology, Computer Science, or a related discipline
A minimum of 7 years of experience in a marketing technology or analogous role
Responsibilities
Reporting directly to the Vice President of Marketing, this pivotal position will emphasize connecting with both new and existing audiences through an adaptive marketing technology ecosystem
Your mission will be to ensure that all marketing technologies are effectively integrated, streamlined, and aligned with our overarching marketing strategy and business objectives
In the capacity of Digital Marketing & Analytics Director, you will work in close collaboration with the entire marketing team to articulate our mission and unique value proposition across all digital channels
Your success will be gauged by your ability to empower the organization through data-informed decision-making and proficient execution of marketing technology strategies
You will serve as a thought leader, utilizing data to refine our brand positioning, identify growth opportunities, and enhance communication modalities
Formulate and execute a comprehensive marketing technology strategy that aligns with the organization's goals
Assess and choose optimal marketing technology platforms, guaranteeing seamless integration and data flow across systems
Ensure timely and budget-compliant delivery of marketing technology and data analytics projects
Supervise the accuracy and reliability of marketing data, using analytics tools to evaluate campaign effectiveness
Lead the marketing technology team directly, promoting their growth and professional development as the team scales
Collaborate with the VP of Marketing to conduct strategic research and inform marketing initiatives; work alongside revenue stream owners to enhance product and promotional targeting
Oversee all data analytics dashboards, providing reports on customer data, segmentation, and campaign performance to key stakeholders
Manage relationships with digital agencies and collaborate with the technology team to shape the digital roadmap
Develop and oversee strategies for our CRM and loyalty platforms, addressing challenges, offers, and rewards
Identify trends and opportunities to elevate brand awareness through the marketing technology stack
Cultivate strong partnerships with key leaders across all departments and manage multiple high-profile projects in a dynamic work environment
Represent the organization as a subject matter expert in marketing technology and analytics during presentations
Job description
Job Overview

We are on the lookout for a proactive Digital Marketing & Analytics Director to spearhead innovative initiatives within our marketing technology framework. Reporting directly to the Vice President of Marketing, this pivotal position will emphasize connecting with both new and existing audiences through an adaptive marketing technology ecosystem. Your mission will be to ensure that all marketing technologies are effectively integrated, streamlined, and aligned with our overarching marketing strategy and business objectives.

In the capacity of Digital Marketing & Analytics Director, you will work in close collaboration with the entire marketing team to articulate our mission and unique value proposition across all digital channels. Your success will be gauged by your ability to empower the organization through data-informed decision-making and proficient execution of marketing technology strategies. You will serve as a thought leader, utilizing data to refine our brand positioning, identify growth opportunities, and enhance communication modalities.

Key Responsibilities
• Formulate and execute a comprehensive marketing technology strategy that aligns with the organization's goals.
• Assess and choose optimal marketing technology platforms, guaranteeing seamless integration and data flow across systems.
• Ensure timely and budget-compliant delivery of marketing technology and data analytics projects.
• Supervise the accuracy and reliability of marketing data, using analytics tools to evaluate campaign effectiveness.
• Lead the marketing technology team directly, promoting their growth and professional development as the team scales.
• Collaborate with the VP of Marketing to conduct strategic research and inform marketing initiatives; work alongside revenue stream owners to enhance product and promotional targeting.
• Oversee all data analytics dashboards, providing reports on customer data, segmentation, and campaign performance to key stakeholders.
• Manage relationships with digital agencies and collaborate with the technology team to shape the digital roadmap.
• Develop and oversee strategies for our CRM and loyalty platforms, addressing challenges, offers, and rewards.
• Identify trends and opportunities to elevate brand awareness through the marketing technology stack.
• Cultivate strong partnerships with key leaders across all departments and manage multiple high-profile projects in a dynamic work environment.
• Represent the organization as a subject matter expert in marketing technology and analytics during presentations.

Required Skills
• Comprehensive knowledge of marketing automation platforms, CRM systems, and data analytics tools.
• Expertise in Google Analytics, including GA4.
• Exceptional leadership, communication, and project management abilities.
• Strategic inclination coupled with a methodical execution approach.
• Familiarity with data privacy regulations and laws (e.g., GDPR, CCPA).
• Strong interpersonal skills complemented by a collaborative mindset.
• Experience with project management tools such as Wrike.
• Organized, proactive, and dependable work ethic.
• Profound understanding of direct marketing principles.

Qualifications
• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related discipline.
• A minimum of 7 years of experience in a marketing technology or analogous role.

Career Growth Opportunities

This position offers a significant opportunity for career progression within a forward-thinking organization that values innovation and professional development. You will have the chance to build a remarkable network, form strategic partnerships, and enhance your skill set in a challenging and rewarding environment.

Company Culture And Values

We pride ourselves on fostering a diverse and inclusive workplace that supports teamwork, innovation, and respect for all individuals. Join us to contribute to a culture that values creativity and collaboration as we drive impactful marketing strategies together.

Employment Type: Full-Time