Director of Enrollment (Immediate Opening)

Park City Day School (PCDS), an independent preschool through eighth-grade school in Park
City, Utah, seeks a dynamic and strategic Director of Enrollment to lead all aspects of student
recruitment, enrollment, and retention. This is a senior leadership position reporting directly to
the Head of School and working closely with the Administrative Leadership Team.
The Director of Enrollment plays a critical role in shaping the future of the school by stewarding
a mission-aligned, sustainable enrollment strategy that reflects the school’s values, program
strengths, and community. The position is effective immediately.



Primary Responsibilities
Enrollment Strategy & Leadership
Develop, implement, and regularly evaluate a comprehensive enrollment management
strategy aligned with the school’s mission, strategic priorities, and long-term
sustainability.
Set annual enrollment targets in collaboration with the Head of School and leadership
team.
Lead enrollment forecasting, data analysis, and reporting to inform decision-making.
Serve as a key advisor to the Head of School on enrollment trends, market dynamics,
and competitive positioning.
Admissions & Recruitment
Oversee the full admissions cycle from inquiry through enrollment, including outreach,
campus visits, events, interviews, and decision-making.
Cultivate relationships with prospective families that are warm, professional, and
mission-centered.
Design and execute recruitment initiatives that reflect the unique character of Park City
Day School and the Park City community.
Partner with faculty and administrators to ensure prospective families gain an authentic
understanding of the student experience.


Retention & Community Engagement
Collaborate with school leadership to support student retention and positive family engagement.
Monitor re-enrollment trends and proactively address areas of concern.
Serve as a visible and trusted presence for current families, reinforcing the school’s
values and culture.
Marketing & Communications
Work closely with the Director of Marketing and Communications to ensure alignment
between admissions, messaging, branding, and outreach efforts.
Support content development for print, digital, and event-based communications that
drive enrollment goals.
Analyze the effectiveness of marketing initiatives and adjust strategies accordingly.
Tuition Assistance & Access
Oversee the tuition assistance process in partnership with the Head of School and
business office.
Ensure that admissions and tuition assistance practices support the school’s
commitment to access, fairness, equity, and mission alignment.
Operations & Team Collaboration
Manage admissions systems, data integrity, and reporting.
Supervise admissions staff as applicable.
Represent Park City Day School at events, fairs, and community gatherings locally and
regionally.

Qualifications & Experience
Bachelor’s degree required; advanced degree preferred.
Significant experience in enrollment management, admissions, or related leadership
roles, preferably in an independent school or mission-driven educational environment.
Strong strategic thinking, analytical skills, and data fluency.
Exceptional interpersonal and communication skills, with the ability to build trust across
diverse constituencies.
Demonstrated ability to lead with professionalism, discretion, and empathy.
Familiarity with enrollment and CRM systems.
A commitment to Diversity, Equity, Inclusion and Belonging and a desire to promote
those ideals through the enrollment process and beyond.
A genuine appreciation for progressive education and the developmental needs of
children from early childhood through middle school.
Personal Attributes
Collaborative, optimistic, and solutions-oriented.
Highly organized with strong follow-through.
Comfortable working in a fast-paced, community-facing role.
Deeply aligned with the mission and values of Park City Day School.
About Park City Day School
Park City Day School is a progressive, experiential independent school serving students from
preschool through eighth grade. Located in the mountain resort town of Park City, Utah, the
school emphasizes academic excellence, character development, outdoor education, and
community engagement.
To Apply
Email cover letter, resume, three references, and an optional video introduction to
[email protected].