Job Description
Location: Etobicoke, ON
Job Type: Full-time
About CarDoor
CarDoor is a fast-growing, technology-driven platform transforming how Canadians sell their vehicles. Using real-time market data and proprietary pricing technology, we deliver fast offers and fair pricing through a simple digital experience. Our platform removes the stress, uncertainty, and negotiation from the traditional car-selling process, making it easier than ever for Canadians to sell their car with confidence.
Role Overview
We’re looking for a hands-on Director of Marketing who enjoys building, not just managing. You will work directly with the CRO to translate revenue goals into a clear marketing strategy and execution plan. Your role is to connect the dots across brand, performance, content, and digital experience so everything works together to drive growth. This role requires someone who is equally comfortable setting strategy and rolling up their sleeves to execute.
As CarDoor scales, this position will evolve and expand in scope, offering the opportunity to shape the future of marketing at CarDoor
Marketing Alignment
Work alongside a strong internal team across performance marketing, creative, and development, helping connect initiatives, set direction, and fill gaps where needed.
Translate revenue targets into focused marketing priorities
Align performance, creative, and messaging around a unified strategy
Set quarterly direction and measurable KPIs
Brand and Messaging
Strengthen CarDoor’s positioning and overall value proposition
Define target personas, customer pain points, and objection handling
Ensure messaging consistency across ads, email, website, and content
Shape how the CarDoor brand is communicated across the full customer journey
Content and Organic Growth
Build and guide SEO and local search strategy
Develop a clear content roadmap across social media, blog, and website.
Improve trust through education, storytelling, and helpful content
Identify influencer, PR, and partnership opportunities to expand reach
Measure and continuously improve organic growth performance
Conversion and Digital Experience
Identify opportunities to improve website conversion
Prioritize and guide CRO testing initiatives
Analyze funnel performance and customer drop-offs
Work with developers and designers to implement improvements
Use data to continuously refine and improve the customer journey
About You
You have 6 to 10 years of experience in marketing, growth, or brand roles
You have worked in a startup or high ownership environment
You’re comfortable being both strategic and hands on
You understand full-funnel marketing and conversion psychology
You take initiative and solve problems without waiting to be told
Automotive experience is a plus but not required
Why Join CarDoor
Directly influence a growing company that's changing the landscape of the automotive industry in Canada.
Be part of a fast-growing, startup environment that offers continuous learning and accelerated career advancement as we scale.
Enjoy a competitive salary, health benefits, and a high-energy, collaborative workplace with a modern office, free parking, TTC access, team lunches, and a fully stocked kitchen!
Job Type: Full-time
Benefits:
Casual dress
Company events
Discounted or free food
On-site parking
Paid time off
Work Location: In person
Job Type: Full-time
About CarDoor
CarDoor is a fast-growing, technology-driven platform transforming how Canadians sell their vehicles. Using real-time market data and proprietary pricing technology, we deliver fast offers and fair pricing through a simple digital experience. Our platform removes the stress, uncertainty, and negotiation from the traditional car-selling process, making it easier than ever for Canadians to sell their car with confidence.
Role Overview
We’re looking for a hands-on Director of Marketing who enjoys building, not just managing. You will work directly with the CRO to translate revenue goals into a clear marketing strategy and execution plan. Your role is to connect the dots across brand, performance, content, and digital experience so everything works together to drive growth. This role requires someone who is equally comfortable setting strategy and rolling up their sleeves to execute.
As CarDoor scales, this position will evolve and expand in scope, offering the opportunity to shape the future of marketing at CarDoor
Marketing Alignment
Work alongside a strong internal team across performance marketing, creative, and development, helping connect initiatives, set direction, and fill gaps where needed.
Translate revenue targets into focused marketing priorities
Align performance, creative, and messaging around a unified strategy
Set quarterly direction and measurable KPIs
Brand and Messaging
Strengthen CarDoor’s positioning and overall value proposition
Define target personas, customer pain points, and objection handling
Ensure messaging consistency across ads, email, website, and content
Shape how the CarDoor brand is communicated across the full customer journey
Content and Organic Growth
Build and guide SEO and local search strategy
Develop a clear content roadmap across social media, blog, and website.
Improve trust through education, storytelling, and helpful content
Identify influencer, PR, and partnership opportunities to expand reach
Measure and continuously improve organic growth performance
Conversion and Digital Experience
Identify opportunities to improve website conversion
Prioritize and guide CRO testing initiatives
Analyze funnel performance and customer drop-offs
Work with developers and designers to implement improvements
Use data to continuously refine and improve the customer journey
About You
You have 6 to 10 years of experience in marketing, growth, or brand roles
You have worked in a startup or high ownership environment
You’re comfortable being both strategic and hands on
You understand full-funnel marketing and conversion psychology
You take initiative and solve problems without waiting to be told
Automotive experience is a plus but not required
Why Join CarDoor
Directly influence a growing company that's changing the landscape of the automotive industry in Canada.
Be part of a fast-growing, startup environment that offers continuous learning and accelerated career advancement as we scale.
Enjoy a competitive salary, health benefits, and a high-energy, collaborative workplace with a modern office, free parking, TTC access, team lunches, and a fully stocked kitchen!
Job Type: Full-time
Benefits:
Casual dress
Company events
Discounted or free food
On-site parking
Paid time off
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Director of Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Etobicoke West Mall offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
