Director of Marketing and Membership

Full job description

Job Summary

The Director of Marketing and Membership at The Restaurant Store is responsible for leading the strategic direction, development, and execution of marketing initiatives and membership programs. This role will drive customer acquisition, engagement, and retention through innovative marketing strategies, data-driven decision-making, and a deep understanding of the foodservice and retail industry.

Responsibilities

Marketing Strategy & Brand Growth

Develop and implement integrated marketing strategies to increase brand awareness, customer acquisition, and retention.

Lead digital marketing efforts, including SEO, paid search, email, and social media, to drive online and in-store traffic.

Oversee content marketing, advertising, and PR strategies to enhance brand positioning.

Use customer insights, data analytics, and competitive analysis to refine marketing tactics.

Omni-Channel Growth

Align in-store and online merchandising for a cohesive omni-channel shopping experience.

Leverage data analytics to optimize online product performance, sale pricing strategies, and promotions.

Membership

Design and manage membership programs that drive customer loyalty and lifetime value.

Monitor membership metrics and KPIs, including acquisition, retention, and satisfaction.

Collaborate with sales and customer solutions teams to ensure a seamless member experience.

Implement feedback loops to continuously improve membership offerings.

Leadership & Cross-Department Collaboration

Lead and mentor teams across marketing departments.

Collaborate with operations, analytics, sales, and finance to align marketing goals and objectives.

Drive a customer-centric culture, ensuring The Restaurant Store stays ahead in serving restaurant and foodservice professionals.

Physical Requirements

Work is performed while sitting/standing and interfacing with a personal computer.

Requires the ability to communicate effectively using speech, vision, and hearing.

Requires the regular use of hands for simple grasping and fine manipulations.

Requires occasional bending, squatting, crawling, climbing, and reaching.

Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.

Access to a home router and modem.

A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).

A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.

The desire and ability to work and communicate with other team members via chat, webcam, etc.

Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NJ, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY). H-1B Visa Sponsorship Not Available, W2 only.

Experience

5+ years of experience in marketing in retail, e-commerce, or B2B foodservice industries.

Proven success in scaling marketing campaigns, and driving revenue growth.

Experience with digital marketing tools (Google Ads, SEO, CRM, analytics platforms, etc.).

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

Ability to analyze sales data, customer insights, and industry trends to drive strategic decisions.

Company Overview

Your one-stop-shop for restaurant supplies and foodservice equipment. We aim to exceed our customers’ expectations by providing excellent hospitality, quality, and value.

Benefits

Medical

Vision

Dental

PTO

Paid Maternity Leave

Paid Parental Leave

Life Insurance

Disability

Dependent Care FSA

401(k) matching

Employee Assistance Program

Wellness Incentives

Company Discounts

AT&T & Verizon Discount

Bonus Opportunities

Accident Insurance

Critical Illness Insurance

Adoption Assistance

Available at HQ Locations Only

On-Site Fitness Centers

Dog-friendly Offices