Director of Sales

JOB DESCRIPTION

Prime Function:
• Responsible for all sales activities and personnel involved in the Sales and Marketing department.
• Provide leadership to the day-to-day operations of the department, while focusing on the Organization's strategic goals.
• Coordinate Sales operations with the other departments of the organization.
• Develop and/or maintain and improve business relations with all customers of the organization.
• Seek out and target new customers and new sales opportunities, initiate action plan to approach and secure new business for the organization.
• Any matter which may effect the interests of Novotel Kolkata should be brought to the attention of the Management.

Key Responsibilities:

Sales & Marketing Planning
• Responsible for the establishment of both annual and monthly sales objectives in coordination with the Organization's Strategic plan.
• Develop or participate with the Management, in the development of the Strategic Sales Plan for the organization.
• Direct the Sales & Marketing department to achieve objectives established in the Organization's Strategic Plan.
• Responsible for providing an Annual Sales Plan and also quarterly updates, revisions and modifications to the Plan.

People Management
• Establish and maintain seamless co-ordination & co-operation with all departments of the hotel to ensure maximum cooperation, productivity, morale and guest service.
• Develop and maintain effective relationships with all the departments.
• Respond to queries by resolving issues in a timely and efficient manner.
• Ensure that the team has been trained for all safety provisions.
• Ensure that all personnel are kept well informed of department's objectives and policies.
• Motivate and develop team to ensure smooth functioning of the department and promote teamwork.

Financial Management
• Identify optimal, cost effective use of the resources and educate the team on the same.
• Develop Annual Marketing plan and plan week-to-week sales activities with a view to maximize productivity and promotion money.
• Prepare the budget for the department & ensure to abide by it.

Operational Management
• Responsible for coordinating the specific objectives of the Sales Plan with the functional departments of the organization.
• Develop action plan related to the Annual Revenue Plan to ensure Revenue Plan objectives are achieved.
• Maintain close contacts within the community and in neighboring marketing areas, with Airlines, Travel agencies, Commercial houses, Private club, Professional associates, etc. to procure new business for the hotel.
• Ensure that internal promotion material is reviewed on a regular basis and are consistent with standards set by the Management.
• Work closely with the Assistant Manager Public Relations to improve relations between the Organization and the community; to obtain maximum media coverage of activities within the premises which are of interest locally and internationally.
• Coordinate all methods to maintain and increase business volume. This includes Advertising, Sales Promotions, Personal Selling, publicity, Community Relations, special sales projects, employee training and guest relations.
• Handle additional responsibilities as and when delegated by the Management.

Managerial Qualities
• Leadership skills that utilize persuasion and motivation to attain organizational goals is the most desirable management quality, followed by honesty, integrity, ethical behaviour, tactfulness, openness, and cultural awareness;
• Ability to accept responsibility;
• Self confidence, motivation, drive and tenacity;
• Ability to enhance organizational performance;
• Ability to clearly delegate tasks and responsibilities;
• Ability to think strategically, inductively, and creatively;
• And the propensity to recognize and acknowledge other peoples' ideas