Director || Performance Marketing || Noida

Responsibilities

• Strategic Leadership: Develop and execute high-level performance marketing

strategies for a diverse portfolio of clients, ensuring alignment with business

goals and performance objectives.

• Client Relationship Management: Serve as the primary point of contact for

high-value clients, taking ownership of deliverables and maintaining strong

client satisfaction and retention rates.

• Data-Driven Decision Making: Utilize quantitative research and analytics to

devise and optimize campaigns, driving growth and meeting performance

benchmarks (CTR, CPC, CPM, ROAS, etc.).

• Campaign Oversight: Oversee all aspects of digital advertising portfolios,

including performance, branding, and analytics, across paid channels (Google,

Meta, LinkedIn, etc.) and marketplaces (Amazon, Flipkart, Myntra).

• Team Leadership: Lead, mentor, and develop a high-performing team, providing

guidance and support to ensure they meet their monthly and quarterly goals.

• Training and Development: Regularly train and upskill the team in various

functions of digital advertising and company processes to foster continuous

improvement.

• Cross-Functional Collaboration: Work closely with cross-functional teams to

create and upgrade reports, dashboards, and insights, driving product

optimization and strategic recommendations.

• Thought Leadership: Contribute to the development of frameworks for ETML

through research, case studies, and articles, establishing the company as a

thought leader in performance marketing.

• Process Improvement: Assist in the creation and documentation of standard

operating procedures (SOPs) to enhance operational efficiency and consistency

across the team.

Qualifications/ Requirements

• 7-10 years of experience in the digital advertising industry with a proven track record in

performance marketing, branding, and handling large-scale budgets.

• Bachelor’s degree in Engineering, Media Communications, Business Administration,

Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.

• Extensive experience in performance marketing, growth marketing, branding, and

advertising.

• In-depth knowledge of running Google Ads, Meta Ads, and other paid channels, with

experience in managing large-scale digital media spends.

• Proven experience in developing media plans, testing different campaign ideas, and

executing successful strategies.

• Comfortable with advanced data and measurement tools; proficiency in marketing

automation platforms, CRM systems, and analytics tools.

• Exceptional written and verbal communication skills, with the ability to convey complex

ideas in a clear and concise manner.

• Strong leadership skills with experience in managing and developing teams.

• Advanced analytical skills and proficiency in Excel, leveraging data to improve

campaign performance.

• Excellent communication, negotiation, and presentation skills.

• Ability to thrive in a fast-paced and dynamic environment.

Skills: digital,digital advertising,marketing automation,negotiation,leadership,excel,communication,crm systems,meta ads,data analytics,presentation,performance marketing,google ads,branding