12 - 20 years
MBA/PGDM
Corporate Communications
35 lkh ~ 40 lkh

Job Description


Job Title:


Deputy Vice President, Corporate Communications



Location:

Mumbai



Reporting to:

Head Corporate Communications, HDFC Bank



Key Responsibilities:

Collaborate with business teams to understand their priorities and identify opportunities to drive Bank communications by studying the business landscape
Play a strong role in shaping brand communication strategies. Develop, plan, implement and monitor brand wide communication strategy along with Head Corporate Communications
You will drive media relations and content (organic and inorganic) for business verticals as also collaborate for the corporate brand
Propose and implement proactive communication plans to support the businesses. The candidate must be adept at assessing media opportunities and managing those that are presented by way of various products/ innovations/ new developments
Amplify marketing campaigns in the relevant media universe
Design communication campaigns and activities, occasionally, to strengthen HDFC Bank brand with external stakeholders such as media, potential employees, and customers.
Co-ordinate with empanelled agencies to deliver on the PR plan and desired communications messages. This may involve responsibility for a region(s) of the country for leading these geographies for messaging.
Contribute to building HDFC Bank’s thought leadership positioning, also participating in signature events and occasions of the Bank
Analyse coverage reports and provide actionable recommendations to stakeholders
Work with stakeholders on communications advice and execution of plan to protect the brand in times of crises. Provide strategic advice to management in these times and handle media enquiries.
Formulate positioning statements to manage business issues that may pose reputational risk.
Handle research and recommendations on awards, associations, and sponsorships.
Ensure all legal, regulatory and compliance issues are addressed in all communications undertaken on behalf of the businesses and report on the same in various formats as required by regulatory /governing bodies
Compile and keep current business information, trackers and fact sheets
Thre role may see an involvement in social media related, AGM, corporate events, among others
Leading your businesses for delivering a strong share of voice, spokesperson visibility, desired tonality with the support of empanelled agencies

Skills & Experience :


Educational Qualifications: A post graduate qualification, preferably in the field of Public Relations, Communications or MBA is preferred.


Experience: Minimum 12 to 15 years of experience in public relations, journalism or communications, out of which at least five years should be in the BFSI sector in a position of responsibility.

Deep understanding and experience of corporate communications roles – particularly media relations and corporate reputation.


Skills: S/he will have a track record of developing and executing successful communications plans and programs, providing high-quality deliverables. S/he will possess the ability to assess situations quickly and offer holistic advice in line with the brand policies. Should possess strong written and verbal communication skills. Has a keen understanding of the media landscape and trends, new age media and social media tools. Is comfortable interacting with senior executives.


In this role we need you to showcase:


Strong work ethic
Strategic thinking to assess both the broader picture and focus on specific goals
Excellent communication, presentation and facilitation skills including presentation decks and reports
The ability to adapt quickly to balance needs of multiple stakeholders.
Strong relationship building skills
Ability to manage multiple projects successfully, if the need arises

Who you’ll work with:


This role is based in Mumbai and reports to the Head of Corporate Communications. You will work with a small, but tight-knit team of professionals to ensure that the HDFC Bank brand is protected and promoted across various communication channels ranging from internal to external.

About HDFC Bank:


HDFC Bank is one of India’s most valuable organisations and the largest private sector bank in Ithe country. It was among the first to receive an approval from the Reserve Bank of India (RBI) to set up a private sector bank in 1994 which today has a banking network of 6,499 branches and 18,868 ATM's across over 3,000 cities/towns in India. The Bank caters to a wide range of banking services covering commercial and investment banking on the wholesale side and transactional / branch banking on the retail side.

It has consistently been among the largest CSR spenders in the country with an expenditure of Rs 736.01 crore in the last financial year, making a difference to the lives of millions in India. The organisation’s commitment to becoming carbon neutral by 203-32 is a clear sign that it will not grow at the expense of the planet. An equal opportunity employer that has also been certified a Great Place to Work.


Having been consistently awarded over the years, this year saw the Bank named ‘Best Bank in India’ at Euromoney Awards 2024 while The Financial Express in its Best Banks survey FY 2021 adjudged HDFC Bank as the Best Bank in the Private Sector Bank category. Among the several other accolades, it has also been recognized as India’s Best Bank for Diversity & Inclusion by Asiamoney Best Bank Awards 2024.