Job Description
Job Title: Content Marketing Specialist
Location: Edmonton, AB (In-Person)
Company: Travel Buggy
Join Our Mission: Help People See Their World Again
Here at Travel Buggy, we’re not your average mobility company. We’re a leading innovator in compact, lightweight power chairs and scooters, helping people live more mobile and adventurous lives. Our mission is to help people regain their independence by removing barriers to travel and movement, allowing them to see their world again.
Your Role in Our Journey
You are a true e-comm operations whiz, and a professional through and through, with experience supporting high growth brands in DTC markets. Your expertise in Shopify ecosystems is unmatched and you have a passion for collaborating with your peers, across the organization, to achieve success. In our fast-paced environment you will own both product and sales data, integrate and optimize to ensure we continue our hyper growth .
Enter an ultra high growth sector with significant sales opportunities taking a high demand medical / lifestyle product line into the lucrative baby boomer market. Our products are travel – friendly, foldable power mobility aids including power chairs, scooters and accessories. Travel Buggy is enhancing lives and freedom through innovative travel-friendly mobility solutions. Come and join an exciting team with your best-in-class e-comm skills in this multi-faceted central role
Key Responsibilities
Take charge and own the data set (Shopify). You are the data gatekeeper, ensuring our highly dynamic commerce environment is always aligned for SKU, pricing, customers & promotions
Drive our online shops – ensure flawless daily operation of our Shopify stores
Quarterback the websites - from new product intros to daily updates, you deliver time sensitive needs and improvements, and you bring it all together
Effectively support Sales, Product Management and Marketing on all e-comm touchpoints; and execute product & pricing, visual updates, content and other objectives
Collaborate on data architecture changes and Shopify processes to deliver seamless integration with HubSpot CRM, fulfilment, accounting and other platforms
Monitor and maintain external integrations to ensure seamless order flow to fulfilment
Support and collaborate on implementation of new apps and widgets
Develop user SOP’s for Shopify and Provide Support and training for users
Support marketing with campaign landing pages, and promotional/seasonal moments
Conduct online competitive research to ensure pricing, specs and sales info are aligned
Assist with user behavior reviews (heatmaps, funnels, session recordings) to identify shop friction points and conversion opportunities
Participate in site structure optimizations, collections, and PDPs for search discoverability and conversion
Implement improvements and SEO best practices across product/page titles and descriptions, meta data, internal linking, and more
Edit and maintain Shopify themes, templates, and sections using Liquid, HTML, and CSS (daily maintenance not full web dev)
Required Skills & Experience
Elite level understanding of DTC e-commerce flows; B2B site experience a plus
Mastered Shopify Plus
Data management whiz – experience in a disciplined operational environment
Strong ability to absorb product knowledge, competitor info,
Goal - oriented and organized
Real communicator – able to connect and convey your message internally and externally
Lifestyle products or healthcare / medical devices experience is an asset
Proficiency with HTML, CSS, or front-end development
Keywords
Shopify
E-Commerce Operations
HTML/CSS
Data Integrity
Website Maintenance
Search Engine Optimization (SEO)
Integrating Shopify and marketing apps
Why Join Travel Buggy?
This is a rare chance to join a fast-growing Canadian brand that’s doing work with real impact. At Travel Buggy, you’ll have the freedom to flex your creativity and take ownership of your ideas. We’re building something exciting: a refreshed brand, a bold new content direction, and a culture rooted in creativity, collaboration, and fun. If you're looking to grow professionally while making a real impact in people’s lives, we’d love to meet you!
Job Types: Full-time, Part-time
Pay: From $50,000.00 per year
Benefits:
Casual dress
Dental care
Disability insurance
Employee assistance program
Flexible schedule
Life insurance
On-site parking
Paid time off
Vision care
Application question(s):
What are three keywords you think we should highlight to potential buyers of our products?
Language:
French (preferred)
Location:
Edmonton, AB T5J 2X6 (required)
Work Location: In person
Location: Edmonton, AB (In-Person)
Company: Travel Buggy
Join Our Mission: Help People See Their World Again
Here at Travel Buggy, we’re not your average mobility company. We’re a leading innovator in compact, lightweight power chairs and scooters, helping people live more mobile and adventurous lives. Our mission is to help people regain their independence by removing barriers to travel and movement, allowing them to see their world again.
Your Role in Our Journey
You are a true e-comm operations whiz, and a professional through and through, with experience supporting high growth brands in DTC markets. Your expertise in Shopify ecosystems is unmatched and you have a passion for collaborating with your peers, across the organization, to achieve success. In our fast-paced environment you will own both product and sales data, integrate and optimize to ensure we continue our hyper growth .
Enter an ultra high growth sector with significant sales opportunities taking a high demand medical / lifestyle product line into the lucrative baby boomer market. Our products are travel – friendly, foldable power mobility aids including power chairs, scooters and accessories. Travel Buggy is enhancing lives and freedom through innovative travel-friendly mobility solutions. Come and join an exciting team with your best-in-class e-comm skills in this multi-faceted central role
Key Responsibilities
Take charge and own the data set (Shopify). You are the data gatekeeper, ensuring our highly dynamic commerce environment is always aligned for SKU, pricing, customers & promotions
Drive our online shops – ensure flawless daily operation of our Shopify stores
Quarterback the websites - from new product intros to daily updates, you deliver time sensitive needs and improvements, and you bring it all together
Effectively support Sales, Product Management and Marketing on all e-comm touchpoints; and execute product & pricing, visual updates, content and other objectives
Collaborate on data architecture changes and Shopify processes to deliver seamless integration with HubSpot CRM, fulfilment, accounting and other platforms
Monitor and maintain external integrations to ensure seamless order flow to fulfilment
Support and collaborate on implementation of new apps and widgets
Develop user SOP’s for Shopify and Provide Support and training for users
Support marketing with campaign landing pages, and promotional/seasonal moments
Conduct online competitive research to ensure pricing, specs and sales info are aligned
Assist with user behavior reviews (heatmaps, funnels, session recordings) to identify shop friction points and conversion opportunities
Participate in site structure optimizations, collections, and PDPs for search discoverability and conversion
Implement improvements and SEO best practices across product/page titles and descriptions, meta data, internal linking, and more
Edit and maintain Shopify themes, templates, and sections using Liquid, HTML, and CSS (daily maintenance not full web dev)
Required Skills & Experience
Elite level understanding of DTC e-commerce flows; B2B site experience a plus
Mastered Shopify Plus
Data management whiz – experience in a disciplined operational environment
Strong ability to absorb product knowledge, competitor info,
Goal - oriented and organized
Real communicator – able to connect and convey your message internally and externally
Lifestyle products or healthcare / medical devices experience is an asset
Proficiency with HTML, CSS, or front-end development
Keywords
Shopify
E-Commerce Operations
HTML/CSS
Data Integrity
Website Maintenance
Search Engine Optimization (SEO)
Integrating Shopify and marketing apps
Why Join Travel Buggy?
This is a rare chance to join a fast-growing Canadian brand that’s doing work with real impact. At Travel Buggy, you’ll have the freedom to flex your creativity and take ownership of your ideas. We’re building something exciting: a refreshed brand, a bold new content direction, and a culture rooted in creativity, collaboration, and fun. If you're looking to grow professionally while making a real impact in people’s lives, we’d love to meet you!
Job Types: Full-time, Part-time
Pay: From $50,000.00 per year
Benefits:
Casual dress
Dental care
Disability insurance
Employee assistance program
Flexible schedule
Life insurance
On-site parking
Paid time off
Vision care
Application question(s):
What are three keywords you think we should highlight to potential buyers of our products?
Language:
French (preferred)
Location:
Edmonton, AB T5J 2X6 (required)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The E-Commerce Platform Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Edmonton offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
