Job highlights
Identified by Google from the original job post
Qualifications
BS/BA Degree Required
5-7 years of experience in eCommerce management, preferably with Shopify
Proficiency in Shopify theme customization and app management
Experience working with 3PL partners and order management systems
Strong understanding of CRO principles and experience with A/B testing
Familiarity with customer service platforms such as Zendesk
Knowledge of eCommerce analytics tools such as Google Analytics, Shopify Analytics, and others
Approach projects with a test and learn mindset
Advanced Excel proficiency
Analytical skills and experience with A/B testing
Excellent communication and interpersonal skills, with the ability to converse and influence at all levels of the organization
Ability to provide concise, clear reporting and actionable analysis of data
Ability to adapt and be flexible
Project management skills
Ability to see the big picture and pay close attention to detail
Ability to manage multiple priorities and competing deadlines in a fast-paced environment
Ability to present in meetings to senior leadership and/or all levels of the company
Proactive and persistent
Results-oriented, entrepreneurial mindset, and self-motivated
Proficiency with visualization tools to present data (i.e. Tableau, Google Dashboards, etc.)
Responsibilities
The eCommerce Manager will support eCommerce marketing efforts across North America (US & Canada) and own management of our Shopify website and key eCommerce platforms, primarily Amazon
The candidate will work cross-functionally with sales, creative design, finance, operations, and the growth marketing team to optimize our online presence, drive sales, and ensure seamless eCommerce operations
Shopify Website Management:
Maintain and enhance the Shopify website, including theme management and app integration
Implement and manage Shopify apps for functionality, including payment gateways, inventory management, and customer engagement
Optimize the website for user experience and conversion rates using CRO techniques and data-driven insights
Collaborate with designers and developers to customize themes and develop new functionalities aligned with business goals
Collaborate on content management for the website, ensuring that product descriptions, images, and other content are up to date and optimized for search engines (SEO)
Work closely with the Growth Marketing team to execute promotional campaigns on the Shopify platform, including discount codes, gift cards, and seasonal promotions
Order Management & Fulfillment:
Coordinate with 3PL partners to ensure efficient and accurate order fulfillment of L.com orders
Monitor inventory levels and collaborate with supply chain teams for timely restocking
Collaborate with the customer service team to ensure seamless integration between Shopify and Zendesk (customer experience platform)
Resolve customer issues related to the online store, ensuring a positive customer experience
Platform Integration & Automation:
Ensure seamless integration between Shopify and other platforms, including email marketing tools, CRM, and analytics platforms
Efficiency in Google Tag Manager, G4 Analytics
Leverage automation tools to streamline eCommerce operations, including order processing, email notifications, and customer follow-up
Work with agency to lead and optimize advertising campaigns on Amazon, Walmart.com, and Target.com
Manage and improve product listings, ensuring consistency and optimization across eCommerce platforms
Oversee relationships with external clients and agencies from Amazon, Target and Walmart and advertising partners like Criteo, Instacart, and Roundel
Utilize tools such as Edge, Amazon Reporting Tools, Amazon Baby Registry, Helium 10, and Pacvue for campaign management and optimization
Analyze website and campaign performance metrics using tools like Google Analytics, Shopify Analytics, and Power BI to identify areas of improvement and drive strategic initiatives
Provide actionable insights and prepare regular reports on eCommerce performance for internal and external stakeholders
Utilize A/B testing and other data-driven strategies to continuously improve eCommerce operations and marketing campaigns
Stay updated with the latest eCommerce trends, Shopify updates, and marketplace algorithms to continuously enhance online presence
Proactively seek out new apps, tools, and strategies to improve the eCommerce experience
Job description
50% in office REQUIRED in Old Town, Alexandria, Virginia- RELOCATION ASSISTANCE

Well established Baby and Mother brand.

Job Summary:

The eCommerce Manager will support eCommerce marketing efforts across North America (US & Canada) and own management of our Shopify website and key eCommerce platforms, primarily Amazon. The candidate will work cross-functionally with sales, creative design, finance, operations, and the growth marketing team to optimize our online presence, drive sales, and ensure seamless eCommerce operations.

Qualification and Education:

Education:

-BS/BA Degree Required

Experience:

-5-7 years of experience in eCommerce management, preferably with Shopify.

-Proficiency in Shopify theme customization and app management.

-Experience working with 3PL partners and order management systems.

-Strong understanding of CRO principles and experience with A/B testing.

-Familiarity with customer service platforms such as Zendesk.

-Knowledge of eCommerce analytics tools such as Google Analytics, Shopify Analytics, and others.

-Experience in a CPG and/or a Medical Device company is a plus.

Skills:

-Approach projects with a test and learn mindset.

-Advanced Excel proficiency.

-Analytical skills and experience with A/B testing.

-Excellent communication and interpersonal skills, with the ability to converse and influence at all levels of the organization.

-Ability to provide concise, clear reporting and actionable analysis of data.

-Ability to adapt and be flexible.

-Project management skills

-Ability to see the big picture and pay close attention to detail.

-Ability to manage multiple priorities and competing deadlines in a fast-paced environment.

-Ability to present in meetings to senior leadership and/or all levels of the company.

-Proactive and persistent.

-Results-oriented, entrepreneurial mindset, and self-motivated.

-Proficiency with visualization tools to present data (i.e. Tableau, Google Dashboards, etc.).

Role and Responsibilities:

Shopify Website Management:

-Maintain and enhance the Shopify website, including theme management and app integration.

-Implement and manage Shopify apps for functionality, including payment gateways, inventory management, and customer engagement.

-Optimize the website for user experience and conversion rates using CRO techniques and data-driven insights.

-Collaborate with designers and developers to customize themes and develop new functionalities aligned with business goals.

-Collaborate on content management for the website, ensuring that product descriptions, images, and other content are up to date and optimized for search engines (SEO).

Work closely with the Growth Marketing team to execute promotional campaigns on the Shopify platform, including discount codes, gift cards, and seasonal promotions.

Order Management & Fulfillment:

-Coordinate with 3PL partners to ensure efficient and accurate order fulfillment of L.com orders.

-Monitor inventory levels and collaborate with supply chain teams for timely restocking.

Customer Experience Management:

-Collaborate with the customer service team to ensure seamless integration between Shopify and Zendesk (customer experience platform).

-Resolve customer issues related to the online store, ensuring a positive customer experience.

Platform Integration & Automation:

-Ensure seamless integration between Shopify and other platforms, including email marketing tools, CRM, and analytics platforms.

-Efficiency in Google Tag Manager, G4 Analytics.

-Leverage automation tools to streamline eCommerce operations, including order processing, email notifications, and customer follow-up.

e-Retailers Platforms Management:

-Work with agency to lead and optimize advertising campaigns on Amazon, Walmart.com, and Target.com.

-Manage and improve product listings, ensuring consistency and optimization across eCommerce platforms.

-Oversee relationships with external clients and agencies from Amazon, Target and Walmart and advertising partners like Criteo, Instacart, and Roundel.

-Utilize tools such as Edge, Amazon Reporting Tools, Amazon Baby Registry, Helium 10, and Pacvue for campaign management and optimization.

Data Analysis & Reporting:

-Analyze website and campaign performance metrics using tools like Google Analytics, Shopify Analytics, and Power BI to identify areas of improvement and drive strategic initiatives.

-Provide actionable insights and prepare regular reports on eCommerce performance for internal and external stakeholders.

-Utilize A/B testing and other data-driven strategies to continuously improve eCommerce operations and marketing campaigns.

Continuous Improvement:

-Stay updated with the latest eCommerce trends, Shopify updates, and marketplace algorithms to continuously enhance online presence.

-Proactively seek out new apps, tools, and strategies to improve the eCommerce experience.