Job Description
APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.
APG & Co has over 1000 employees across Australia and New Zealand. This role is based in our beautiful head office in Mascot.
The working environment is dynamic, professional and passionate. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About SABA
SABA have delivered affordable luxury and modern simplicity since 1965. SABA is renowned for its superior tailoring, iconic outwear, elevated staples and ready to wear capsules. An optimistic and positive brand that continues to produce beautifully refined products for all facets of life.
SABA promises to change the way we feel, improve the way we work and inspire the way we live.
Description of Role
The Ecommerce Manager is responsible for driving revenue, conversion, providing a seasonless customer experience and delivering optimum performance for the SABA website. You will own and optimise the online boutique in line with the brand DNA, to ensure best in class customer journey experience and sales targets are met.
Key Responsibilities
Trade
Trade the website and marketplaces to deliver sales & profit targets.
Work with the digital marketing team to optimise experience for various traffic channels and provide insights for constant improvement.
Analyse the site and provide insights to the product and planning teams to optimise stock availability across categories, styles, sizes and future opportunities.
Implement actions from weekly trade reports provided by the planning & product teams.
Manage the ecommerce coordinator to ensure product, promotions and website content is accurate and live on time.
Review all website activity before launch to live site
Ensure website are trading effectively, including the management of onsite merchandising, site search optimization and AB testing strategies to deliver best practice customer experience. Propose hypotheses for new AB tests, execute and action insights from each test.
Reporting
Accurately report on weekly website performance to deliver actionable insights and produce weekly action plans.
Provide insights on site traffic and key eCommerce metrics with Google Analytics, online dashboards, and relevant business tools.
Complete weekly, monthly and Qtrly reporting for all digital activities including customer interactions, sales, fulfilment, conversion rates, visitation, product performance, revenue, GP, Online contribution, average basket, and time to purchase.
Provide detailed email campaign analysis and reports with data-driven insights and improvement initiatives.
Customer Journey
Understand the customer journey and touch points across the website.
Lead website updates and initiatives to constantly improve the customer experience and journey and tactics to increase conversion and dwell time; reduce bounce rate and cart abandonment.
Liaise with marketing, logistics, retail, and customer care teams to optimise the customer experience of all omni-channel initiatives.
Manage online user experience, including design, testing and deployment.
Own SEO and implement CRO recommendations based off testing insights.
Work with our ecommerce suppliers to implement new platform features.
Recommend commercial development requirements to enhance online experience.
Working with the brand and creative teams to ensure the site is on brand in terms of navigation, structure, and content.
EDM
Manage Email Marketing strategies together with marketing and product teams, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups.
Work cross-functionally with the Marketing and Creative teams to develop and execute engaging email, SMS & Push campaigns in line with our core marketing calendar and tactical initiatives.
Develop segmentation, content, and contact strategies to improve the effectiveness of the EDM & direct traffic channel.
Take ownership of the end-to-end process of email creation from briefing, development, testing, feedback, and deployment.
Optimise and manage all trigger and journey-based campaigns including abandon cart, welcome vouchers, anniversary, and birthday campaigns.
Evaluate and improve internal workflows with a focus on process and efficiency to drive frequency.
Maintain an in-depth understanding of industry trends and best-practices to continuously test and optimise channel performance.
KPI's
1. Delivered margin in $ and %
2. Customer acquisition
3. Conversion rate
4. Traffic performance
5. Frequency
Why You’ll Love It Here
You’ll be supported by a collaborative team
50% discount on all brands
Flexible working - hybrid of work from home and in our beautiful offices
True work / life balance, including 4pm Friday finish
Birthday leave
Culture Club - monthly social events, monthly morning tea and more
Employee Assistance Program for you and your family
Paid Parental Leave
Recognition and Service awards
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.
APG & Co has over 1000 employees across Australia and New Zealand. This role is based in our beautiful head office in Mascot.
The working environment is dynamic, professional and passionate. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About SABA
SABA have delivered affordable luxury and modern simplicity since 1965. SABA is renowned for its superior tailoring, iconic outwear, elevated staples and ready to wear capsules. An optimistic and positive brand that continues to produce beautifully refined products for all facets of life.
SABA promises to change the way we feel, improve the way we work and inspire the way we live.
Description of Role
The Ecommerce Manager is responsible for driving revenue, conversion, providing a seasonless customer experience and delivering optimum performance for the SABA website. You will own and optimise the online boutique in line with the brand DNA, to ensure best in class customer journey experience and sales targets are met.
Key Responsibilities
Trade
Trade the website and marketplaces to deliver sales & profit targets.
Work with the digital marketing team to optimise experience for various traffic channels and provide insights for constant improvement.
Analyse the site and provide insights to the product and planning teams to optimise stock availability across categories, styles, sizes and future opportunities.
Implement actions from weekly trade reports provided by the planning & product teams.
Manage the ecommerce coordinator to ensure product, promotions and website content is accurate and live on time.
Review all website activity before launch to live site
Ensure website are trading effectively, including the management of onsite merchandising, site search optimization and AB testing strategies to deliver best practice customer experience. Propose hypotheses for new AB tests, execute and action insights from each test.
Reporting
Accurately report on weekly website performance to deliver actionable insights and produce weekly action plans.
Provide insights on site traffic and key eCommerce metrics with Google Analytics, online dashboards, and relevant business tools.
Complete weekly, monthly and Qtrly reporting for all digital activities including customer interactions, sales, fulfilment, conversion rates, visitation, product performance, revenue, GP, Online contribution, average basket, and time to purchase.
Provide detailed email campaign analysis and reports with data-driven insights and improvement initiatives.
Customer Journey
Understand the customer journey and touch points across the website.
Lead website updates and initiatives to constantly improve the customer experience and journey and tactics to increase conversion and dwell time; reduce bounce rate and cart abandonment.
Liaise with marketing, logistics, retail, and customer care teams to optimise the customer experience of all omni-channel initiatives.
Manage online user experience, including design, testing and deployment.
Own SEO and implement CRO recommendations based off testing insights.
Work with our ecommerce suppliers to implement new platform features.
Recommend commercial development requirements to enhance online experience.
Working with the brand and creative teams to ensure the site is on brand in terms of navigation, structure, and content.
EDM
Manage Email Marketing strategies together with marketing and product teams, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups.
Work cross-functionally with the Marketing and Creative teams to develop and execute engaging email, SMS & Push campaigns in line with our core marketing calendar and tactical initiatives.
Develop segmentation, content, and contact strategies to improve the effectiveness of the EDM & direct traffic channel.
Take ownership of the end-to-end process of email creation from briefing, development, testing, feedback, and deployment.
Optimise and manage all trigger and journey-based campaigns including abandon cart, welcome vouchers, anniversary, and birthday campaigns.
Evaluate and improve internal workflows with a focus on process and efficiency to drive frequency.
Maintain an in-depth understanding of industry trends and best-practices to continuously test and optimise channel performance.
KPI's
1. Delivered margin in $ and %
2. Customer acquisition
3. Conversion rate
4. Traffic performance
5. Frequency
Why You’ll Love It Here
You’ll be supported by a collaborative team
50% discount on all brands
Flexible working - hybrid of work from home and in our beautiful offices
True work / life balance, including 4pm Friday finish
Birthday leave
Culture Club - monthly social events, monthly morning tea and more
Employee Assistance Program for you and your family
Paid Parental Leave
Recognition and Service awards
💡 Quick Summary
Seeking a career-building opportunity? The Ecommerce Manager - SABA position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mascot offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
