Job Description
Job Summary:
We are seeking a highly skilled and motivated E-commerce Marketing Specialist to join our E-com team. The ideal candidate will have a strong background in digital marketing with a focus on e-commerce strategies and tactics. The E-commerce Marketing Specialist will be responsible for driving online sales, increasing brand awareness, and optimizing the customer journey across various e-com channels.
Responsibilities:
1. Responsible for secondary sales revenue (direct consumer) for E-com platforms in sync with Primary sales to 3rd party platforms.
2. Work closely with the E-com sales team to manage stock challenges and strategies to forecast properly.
3. Create and optimise product listings with highly rich content and descriptions on e-commerce platforms to improve search visibility, keyword rankings, and click-through rates.
4. Develop and execute comprehensive e-commerce marketing strategies to drive traffic, increase conversion rates, and maximize revenue.
5. Manage and optimize paid advertising campaigns on E-com platforms
6. Conduct market research to identify target audiences, analyze competitor activities, and stay updated on industry trends.
7. Collaborate with the design team to create visually appealing and persuasive assets for digital advertising campaigns, landing pages, and product pages.
8. Monitor analytics and key performance indicators (KPIs) to track sales, conversions, campaign effectiveness, identify areas for improvement, and report on marketing ROI.
+. Coordinate with the social media team to align e-commerce marketing initiatives with social media campaigns and promotions.
10. Collaborate with cross-functional teams including operations, sales, and customer support to ensure a seamless customer experience and resolve any e-commerce-related issues.
11. Stay up to date with emerging e-commerce technologies, tools, and best practices, and provide recommendations for their implementation.
Qualifications:
1. Bachelor's degree in marketing, business, or a related field.
2. Proven work experience as an E-commerce Marketing Specialist or similar role.
3. Strong knowledge of e-commerce platforms, such as Amazon and Flipkart.
4. Proficient creating content for e-com marketing- banners, videos, effective writing skills.
5. Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
6. Familiarity with web analytics tools, such as Google Analytics or Adobe Analytics.
7. Excellent written and verbal communication skills, with the ability to create compelling marketing copy.
8. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
+. Attention to detail and a commitment to delivering high-quality work.
10. Self-motivated and able to work independently as well as collaboratively within a team.
\#LI-POST
• What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2026?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, ****** orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
• Job: SALES
• Organization: Higher Education
• Schedule: FULL\_TIME
• Req ID: 12011
We are seeking a highly skilled and motivated E-commerce Marketing Specialist to join our E-com team. The ideal candidate will have a strong background in digital marketing with a focus on e-commerce strategies and tactics. The E-commerce Marketing Specialist will be responsible for driving online sales, increasing brand awareness, and optimizing the customer journey across various e-com channels.
Responsibilities:
1. Responsible for secondary sales revenue (direct consumer) for E-com platforms in sync with Primary sales to 3rd party platforms.
2. Work closely with the E-com sales team to manage stock challenges and strategies to forecast properly.
3. Create and optimise product listings with highly rich content and descriptions on e-commerce platforms to improve search visibility, keyword rankings, and click-through rates.
4. Develop and execute comprehensive e-commerce marketing strategies to drive traffic, increase conversion rates, and maximize revenue.
5. Manage and optimize paid advertising campaigns on E-com platforms
6. Conduct market research to identify target audiences, analyze competitor activities, and stay updated on industry trends.
7. Collaborate with the design team to create visually appealing and persuasive assets for digital advertising campaigns, landing pages, and product pages.
8. Monitor analytics and key performance indicators (KPIs) to track sales, conversions, campaign effectiveness, identify areas for improvement, and report on marketing ROI.
+. Coordinate with the social media team to align e-commerce marketing initiatives with social media campaigns and promotions.
10. Collaborate with cross-functional teams including operations, sales, and customer support to ensure a seamless customer experience and resolve any e-commerce-related issues.
11. Stay up to date with emerging e-commerce technologies, tools, and best practices, and provide recommendations for their implementation.
Qualifications:
1. Bachelor's degree in marketing, business, or a related field.
2. Proven work experience as an E-commerce Marketing Specialist or similar role.
3. Strong knowledge of e-commerce platforms, such as Amazon and Flipkart.
4. Proficient creating content for e-com marketing- banners, videos, effective writing skills.
5. Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
6. Familiarity with web analytics tools, such as Google Analytics or Adobe Analytics.
7. Excellent written and verbal communication skills, with the ability to create compelling marketing copy.
8. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
+. Attention to detail and a commitment to delivering high-quality work.
10. Self-motivated and able to work independently as well as collaboratively within a team.
\#LI-POST
• What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2026?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, ****** orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
• Job: SALES
• Organization: Higher Education
• Schedule: FULL\_TIME
• Req ID: 12011
💡 Quick Summary
Seeking a career-building opportunity? The E|commerce Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
