Email Marketing Assistant

Email Marketing Assistant

The company is now adding to its team as part of its next phase of growth and is looking for an email marketing assistant who will assist the Head of Email Marketing.

The successful candidate must have strong working knowledge of A/B testing, template design, Dynamics 365 CRM and have the ability to create and extrapolate reports. They must also be an experienced user of Microsoft Excel.

The successful candidate must be able to think for themselves, and have the ability to remain organised in a fast-paced environment. They must work well in a team, and be flexible to the requirements of the business.

The successful candidate must be forward-thinking and be able to take the initiative by sharing updates proactively, as well as monitoring reports and raising issues in good time.

The successful candidate must have experience in collating, and presenting data. They should be able to summarise data in order to “get to the point”, rather than presenting numerous spreadsheets.

This role is suitable for someone with at least 2 years of practical email marketing experience

Duties:

· Assisting with workflow journeys

· Creating templates for manual campaigns, transactional emails, and workflows

· A/B testing and reporting on results

· A/B testing template variations, subject lines and all other variables

· Reporting on the results of the A/B tests

· Competitor research

· Researching what our main competitors do and reporting on new findings

· Assisting with manual campaign set up in bespoke software packages

· Assisting with the testing of new alias/domains

· Assisting with the regular email marketing schedule when cover is needed

· Assisting with template design and coming up with suggestions

· Setting up and maintaining a CRM marketing dashboard

· Collating reports produced by other team members and combining and maintaining these in a master document to present when requested to by the Head of Email Marketing

· Assisting with daily campaign checks

· Pulling reports in CRM for the wider team to utilise

· Campaign Reporting

· Reporting on bookings as a direct result of e-shots with a week on week variance

· Reporting on campaign effectiveness, returns and performance

· Reporting per segment (marketing code)

· Highlighting periods of low or high engagement

· Pulling data on bounces, sends, and IP/Domains and producing reports based on the requirements of the department

· Data accuracy

· Ensuring that all data hosted by our Mail Provider and CRM is accurate and up to date

Expectations:

· You will be expected to work smart

· You will be expected to be extremely well-organised

· You will be expected to have excellent attention to detail

· You will be expected to work quickly

· This is a fast-paced environment, so you will need to be a very quick learner

· You will be expected to take detailed notes to aid you after the induction training

· You will be expected to ask lots of relevant questions during the induction training

· Must be able to “hit the ground running”

· Must have experience in e-marketing

· Must have experience creating and pulling complex reports from multiple sources

Required skills and personal attributes:

· Must have a good eye for detail

· Excellent use Microsoft Excel

· Excellent written and spoken English

· Excellent listening skills

· Must be extremely well-organized

· The ability to manage own workload, prioritize and work/keep to deadlines

· Must have a “can do” attitude

· Must be accurate and diligent

· Must be a quick learner

· Must be enterprising

· Must be hard-working and proactive

· Must be focused on the requirements of the business

· Must be able to work accurately under pressure