Job Description
WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.
This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.
Responsibilities
Control and direct the email marketing channel, as well as the related analysis
Create engagement strategies based on an understanding of customer needs and intent.
Support the execution of automated lead generation programs
Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
Marketing Automation Platform expert
Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
Take ownership of marketing technology platforms
Analyse and report on the performance of channels and campaigns.
Make it easier to report on marketing impact.
Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.
Ensure that email permissions are followed.
Implement best practices for email marketing.
Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
Keep up to date with changes/developments in the IT sector through self-learning, training, and research
Desired Candidate Profile
1+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect etc
Must be able to demonstrate a high level of marketing automation
Excellent communication skills written, verbal, presentation
Proven ability to work in a collaborative environment as well as being a motivated, self-starter
Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
Report on critical email and marketing automation campaign metrics
Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
Support the execution of automated lead generation programs
Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
Monitor the campaigns and make necessary changes to generate the lead.
This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.
Responsibilities
Control and direct the email marketing channel, as well as the related analysis
Create engagement strategies based on an understanding of customer needs and intent.
Support the execution of automated lead generation programs
Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
Marketing Automation Platform expert
Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
Take ownership of marketing technology platforms
Analyse and report on the performance of channels and campaigns.
Make it easier to report on marketing impact.
Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.
Ensure that email permissions are followed.
Implement best practices for email marketing.
Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
Keep up to date with changes/developments in the IT sector through self-learning, training, and research
Desired Candidate Profile
1+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect etc
Must be able to demonstrate a high level of marketing automation
Excellent communication skills written, verbal, presentation
Proven ability to work in a collaborative environment as well as being a motivated, self-starter
Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
Report on critical email and marketing automation campaign metrics
Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
Support the execution of automated lead generation programs
Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
Monitor the campaigns and make necessary changes to generate the lead.
💡 Quick Summary
Seeking a career-building opportunity? The Email Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
