Email Marketing Executive

Overview - Our very own sharpshooters who ensure that the profile acquisition

metrics are always in the green. When they aren't busy scaling business, you'll find

them dabbling with cutting edge tools, running new experiments and sharpening their

knives for the next attack.

About the role – This position will oversee and execute - SMS, push notifications,

email campaigns including - communications calendar, customer segmentation,

Automation campaigns, promotions, events, reporting, and other CRM initiatives as

necessary. The most valuable traits we are looking for in this role are:

 Ownership- You will be the sole owner for email marketing metrics and will be

expected to demonstrate an owner’s mind-set

 Creativity – You will need to think laterally and deeply to come up with

solutions that create marketing benchmarks
• Frugality – Low cost/effort - high impact orientation

 Velocity - You will be expected to deliver results in a fast paced, operationally

intensive, and rapidly changing environment

 Strategy & business orientation - Ability to think through market dynamics and

various other drivers of business. High comfort with data and

analytic/graphing tools.

What you will do in this role

 Managing CRM data daily, creating different reports as per the requirement &

filtering out the right data for the digital marketing team.

 Build and implement lifecycle email marketing campaigns across early life, in-

life, and retention

 Creating/editing email marketing template with a view to generate leads from

emailers

 Creates innovative CLM approaches to achieve the weekly and 30-day active

user target for our app engagement. Sending push notifications to user

 Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs

 Encompassing a growth hacker mentality with the ability to test and scale

rapidly.

 Manage reporting and measurement of performance to feed into exec level

management meetings

 Report on conversion/lead generated from email marketing efforts

 Coordinating with tech team for any digital marketing requirements.

What you should have
• Min of 3-4 years of experience in email marketing/digital design with a

marketing automation system required
• Experience in email marketing/digital design with a marketing automation

system required
• Knowledge of email marketing best practices and industry best practices
• Must have excellent communication and organizational skills.
• Must be able to work independently and be team-oriented, reliable and

dependable
• You will -have previous experience in a similar type role and ideally have a

background of working with apps and loyalty.

Soft skills we’d like you to have
• To be a structured and well-articulated speaker and writer

Job Types: Full-time, Regular / Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:
• Health insurance
• Provident Fund

Schedule:
• Day shift

Ability to commute/relocate:
• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:
• English (Preferred