Job Description
Experteer Overview
In this role you will lead the email channel strategy for AWS Marketing’s global events portfolio. You’ll collaborate with cross-functional teams to design audience segmentation, email architecture, and testing frameworks that drive registrations and attendance. You will continuously optimize campaigns and measure impact on engagement and event goals, communicating insights to stakeholders. This is a hands-on, impact-driven position shaping how we engage event audiences at scale.
Compensation / Benefits
• Define and execute email channel strategy for event programs or regions, including segmentation frameworks, architecture design, and A/B testing protocols
• Plan, develop, and execute email campaigns to drive registrations and attendance for global events and summits
• Continuously optimize campaigns to improve registration-to-attendance conversion and meet capacity targets
• Measure impact on team goals, engagement metrics, registrations, attendance, and customer experience
• Regularly review, interpret, and communicate performance metrics and optimization insights to peers and managers
• Accelerate progress by deciding on email cadence, content strategy, and segmentation approaches
• Develop technical and creative requirements for campaigns in partnership with cross-functional teams
• Communicate effectively with stakeholders across marketing operations, event operations, and creative teams
• Participate in recruiting and mentoring others on email best practices
Tasks
• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns across TV, print, and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising
Key requirements
• health insurance (medical, dental, vision, prescription)
• 401(k) matching
• paid time off
• parental leave
• RSUs
In this role you will lead the email channel strategy for AWS Marketing’s global events portfolio. You’ll collaborate with cross-functional teams to design audience segmentation, email architecture, and testing frameworks that drive registrations and attendance. You will continuously optimize campaigns and measure impact on engagement and event goals, communicating insights to stakeholders. This is a hands-on, impact-driven position shaping how we engage event audiences at scale.
Compensation / Benefits
• Define and execute email channel strategy for event programs or regions, including segmentation frameworks, architecture design, and A/B testing protocols
• Plan, develop, and execute email campaigns to drive registrations and attendance for global events and summits
• Continuously optimize campaigns to improve registration-to-attendance conversion and meet capacity targets
• Measure impact on team goals, engagement metrics, registrations, attendance, and customer experience
• Regularly review, interpret, and communicate performance metrics and optimization insights to peers and managers
• Accelerate progress by deciding on email cadence, content strategy, and segmentation approaches
• Develop technical and creative requirements for campaigns in partnership with cross-functional teams
• Communicate effectively with stakeholders across marketing operations, event operations, and creative teams
• Participate in recruiting and mentoring others on email best practices
Tasks
• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns across TV, print, and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising
Key requirements
• health insurance (medical, dental, vision, prescription)
• 401(k) matching
• paid time off
• parental leave
• RSUs
💡 Quick Summary
Seeking a career-building opportunity? The Email Marketing Manager, Events , AWS Integrated Demand Center position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Seattle offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
