Job Description
We're an innovative e-comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. Separately, we also buy and grow businesses that are leaders in their niches.
WHO WE ARE & HOW WE OPERATE
We're a hard-driving, fast-paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
Remarkable: Go the extra mile to create jaw-dropping experiences (JDCE) that turn first-timers into re-order loyalists-we're in the reorder business. Develop unique superpowers; do what competitors won't.
Adaptable: Lifelong learners who grow or die-learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
Accountable: Own your outcomes like it's your company - be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get sh*t done measurably, predisposed to action and efficiency.
Don't Sugar Coat It: Tell the truth straight - tough talks help growth; - uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
Humble: Think of the business first - admit gaps, share wins, own losses, pick what's right over who's right.
Role:
We are looking for a sharp, creative, fast, AI-First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, understands how to write copy that HOLDS ATTENTION, and knows how to use AI as a co-pilot…
…not a crutch.
You’ll own copywriting for 1 brand responsible for creating high-converting, brand-aligned email campaigns and flows—averaging 30+ emails & 30+ sms, per month. From product (warm up sequences) to educational content, to lead nurture (working to convert qualified leads into sales) to flows that touch the entire customer journey, you'll create everything from scratch or refine AI-generated drafts with exceptional taste and judgment, to make sure that every email is both human and refined. Given our client-base, native-level English is a must for this role.
Key Responsibilities:
Optimize deliverability via klaviyo or sendlane or beehiv
Write, edit, and optimize email campaigns and automated flows (including welcome, nurture, retention, product launches, promos, etc.)
Manage copy calendars and deliverables across 2 brands
Use AI tools (ChatGPT, Claude, etc.) to brainstorm, outline, and draft faster—without compromising brand voice or quality
Work closely to align copy direction with client needs and performance insights—adjusting messaging based on trends in metrics like opens,clicks, and conversions
Collaborate with designers and project managers to bring each email to life with compelling copy and cohesive visual direction
Own voice adaptation for each brand, maintaining consistency and tone across messages
Create A/B variants for subject lines, headers, and call-to-actions—and synthesize learnings to improve future performance
Collaborate with strategists and designers to bring each email to life with compelling copy + visual cohesion
Maintain fast-paced, high-quality output within a repeatable, efficient process
You’re Perfect If You:
Have 3 to 5 years of copywriting experience, ideally in email, DTC, or digital performance marketing
Know how to write fast and well, particularly with AI
Are comfortable managing multiple brand voices
Know how to test creatively (and interpret results intelligently)
Can handle high-volume copy demands without sacrificing taste or clarity
What you get:
Stable, predictable income (no chasing clients or lessons)
Remote freedom (webcam + fast internet required)
Growth track—top performers level up fast & can move to sales, marketing, ops, leadership
Be part of building something huge in longevity (helping customers live longer, healthier-meaningful AF
Tools You Might Use:
ChatGPT, Claude, Jasper.ai Copy.ai (or similar)
Klaviyo, Figma, Google Docs, Trello, Slack
What we expect from you:
High work ethic (Monday-Saturday)
Be a team player committed to client wins.
Benefits
The stuff below is cool as well.
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
What are we missing? We're still early so you get to shape our culture.
How to apply
Apply here on ashby
Next Fill out the assessment at superhumanplan.com
WHO WE ARE & HOW WE OPERATE
We're a hard-driving, fast-paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
Remarkable: Go the extra mile to create jaw-dropping experiences (JDCE) that turn first-timers into re-order loyalists-we're in the reorder business. Develop unique superpowers; do what competitors won't.
Adaptable: Lifelong learners who grow or die-learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
Accountable: Own your outcomes like it's your company - be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get sh*t done measurably, predisposed to action and efficiency.
Don't Sugar Coat It: Tell the truth straight - tough talks help growth; - uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
Humble: Think of the business first - admit gaps, share wins, own losses, pick what's right over who's right.
Role:
We are looking for a sharp, creative, fast, AI-First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, understands how to write copy that HOLDS ATTENTION, and knows how to use AI as a co-pilot…
…not a crutch.
You’ll own copywriting for 1 brand responsible for creating high-converting, brand-aligned email campaigns and flows—averaging 30+ emails & 30+ sms, per month. From product (warm up sequences) to educational content, to lead nurture (working to convert qualified leads into sales) to flows that touch the entire customer journey, you'll create everything from scratch or refine AI-generated drafts with exceptional taste and judgment, to make sure that every email is both human and refined. Given our client-base, native-level English is a must for this role.
Key Responsibilities:
Optimize deliverability via klaviyo or sendlane or beehiv
Write, edit, and optimize email campaigns and automated flows (including welcome, nurture, retention, product launches, promos, etc.)
Manage copy calendars and deliverables across 2 brands
Use AI tools (ChatGPT, Claude, etc.) to brainstorm, outline, and draft faster—without compromising brand voice or quality
Work closely to align copy direction with client needs and performance insights—adjusting messaging based on trends in metrics like opens,clicks, and conversions
Collaborate with designers and project managers to bring each email to life with compelling copy and cohesive visual direction
Own voice adaptation for each brand, maintaining consistency and tone across messages
Create A/B variants for subject lines, headers, and call-to-actions—and synthesize learnings to improve future performance
Collaborate with strategists and designers to bring each email to life with compelling copy + visual cohesion
Maintain fast-paced, high-quality output within a repeatable, efficient process
You’re Perfect If You:
Have 3 to 5 years of copywriting experience, ideally in email, DTC, or digital performance marketing
Know how to write fast and well, particularly with AI
Are comfortable managing multiple brand voices
Know how to test creatively (and interpret results intelligently)
Can handle high-volume copy demands without sacrificing taste or clarity
What you get:
Stable, predictable income (no chasing clients or lessons)
Remote freedom (webcam + fast internet required)
Growth track—top performers level up fast & can move to sales, marketing, ops, leadership
Be part of building something huge in longevity (helping customers live longer, healthier-meaningful AF
Tools You Might Use:
ChatGPT, Claude, Jasper.ai Copy.ai (or similar)
Klaviyo, Figma, Google Docs, Trello, Slack
What we expect from you:
High work ethic (Monday-Saturday)
Be a team player committed to client wins.
Benefits
The stuff below is cool as well.
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
What are we missing? We're still early so you get to shape our culture.
How to apply
Apply here on ashby
Next Fill out the assessment at superhumanplan.com
💡 Quick Summary
Seeking a career-building opportunity? The Email / SMS Copywriter (AI First) position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
