Job Description
Role
In this role you'll own the marketing technology stack and work closely with marketing, product and data teams to plan and deliver ideas that drive user acquisition, solution adoption and user retention. With a strong understanding of marketing technology and best practices, you'll help turn business requirements into reality, so all teams have the technology and insights they need to continuously improve user acquisition and user experience.
Responsibilities
- Strategy; set the short and long-term vision for every stage of the user lifecycle, developing a strategy and roadmap to deliver the vision.
- Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase revenue and improve efficiencies.
- MarTech; manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
- Data; be the protector of marketing data, it's accurate and adheres to company privacy and data management policies.
- Journey Optimisation; work with data teams to analyse the effectiveness of user acquisition and retention campaigns and the impact they have on end-to-end customer experience.
- Collaboration; train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns
Requirements
- At least 5 years of marketing automation experience
- Experience in marketing automation or a wider digital marketing role for a high growth technology business.
- Experience in setting up automated campaigns in Marketo/CleverTap or similar marketing automation platforms.
- Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
- Expertise in translating complex data into actionable insights for stakeholders.
- Sound knowledge of using automation tools like Iterable, Marketo, Esponsys, Salesforce Marketing Cloud, and Mailchimp
- Knowledge of email automation technology
- Understanding of lead generation procedures and customer life cycle
- Proficient in audience segmentation
- Strong understanding of digital marketing techniques like A/B testing
- Deep knowledge of consumer psychology and behavior
- Ability to collaborate with team members from other departments
- Project management skills
- Flexibility to adapt to the ever-changing consumer behavior
- Analytical and driven by data metrics
- Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
- Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
- Comfortable with working to tight deadlines and strong attention to detail.
- Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects
In this role you'll own the marketing technology stack and work closely with marketing, product and data teams to plan and deliver ideas that drive user acquisition, solution adoption and user retention. With a strong understanding of marketing technology and best practices, you'll help turn business requirements into reality, so all teams have the technology and insights they need to continuously improve user acquisition and user experience.
Responsibilities
- Strategy; set the short and long-term vision for every stage of the user lifecycle, developing a strategy and roadmap to deliver the vision.
- Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase revenue and improve efficiencies.
- MarTech; manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
- Data; be the protector of marketing data, it's accurate and adheres to company privacy and data management policies.
- Journey Optimisation; work with data teams to analyse the effectiveness of user acquisition and retention campaigns and the impact they have on end-to-end customer experience.
- Collaboration; train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns
Requirements
- At least 5 years of marketing automation experience
- Experience in marketing automation or a wider digital marketing role for a high growth technology business.
- Experience in setting up automated campaigns in Marketo/CleverTap or similar marketing automation platforms.
- Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
- Expertise in translating complex data into actionable insights for stakeholders.
- Sound knowledge of using automation tools like Iterable, Marketo, Esponsys, Salesforce Marketing Cloud, and Mailchimp
- Knowledge of email automation technology
- Understanding of lead generation procedures and customer life cycle
- Proficient in audience segmentation
- Strong understanding of digital marketing techniques like A/B testing
- Deep knowledge of consumer psychology and behavior
- Ability to collaborate with team members from other departments
- Project management skills
- Flexibility to adapt to the ever-changing consumer behavior
- Analytical and driven by data metrics
- Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
- Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
- Comfortable with working to tight deadlines and strong attention to detail.
- Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects
💡 Quick Summary
Seeking a career-building opportunity? The Essar Capital | Manager | Marketing Automation position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.